Clairol Blonde It Up Permanent Hair Dye Platinum Blonde — Lightens up to 5 Levels, Shimmer Lights Conditioner

Clairol Blonde It Up Permanent Hair Dye lightens hair up to 5 levels to a platinum blonde without traditional bleach, delivering conditioned, glossy results.

Clairol's Blonde It Up is a home-use blonding system designed to lift natural or color-treated hair up to five levels while avoiding conventional bleach formulas. It uses AminoLift Technology to target underlying pigments and an AminoGlycine Complex to help support hair's keratin and protein during the process. The kit includes a Shimmer Lights Conditioner to neutralize brassiness and help preserve a cool, bright finish after lightening.

How does Blonde It Up achieve platinum tones without bleach?

The formula works by penetrating the hair shaft and lifting internal pigments rather than relying on harsh oxidative bleaching agents alone. Patented AminoLift Technology breaks down pigment molecules while the AminoGlycine Complex helps maintain structural proteins, reducing the appearance of dryness and roughness commonly tied to bleaching.

• Lift up to 5 levels for significant lightening
• AminoLift Technology targets pigments inside the hair
• AminoGlycine Complex supports keratin and protein

Will this kit help reduce brassiness and keep a cool blonde?

Yes — the included Shimmer Lights Conditioner is formulated to tone warm undertones and boost brightness after lightening. Use it immediately after the blonding step for a neutral cool tone or periodically to maintain results and counteract yellow/orange shifts.

• Shimmer Lights Conditioner tones brassy tones
• Apply post-lightening for cooler results
• Use every 1–2 weeks to preserve brightness

How should I use the product safely at home?

Follow the enclosed instructions and allergy test to ensure compatibility. Apply only to dry, unwashed hair unless directions state otherwise, monitor development time closely, and rinse thoroughly; avoid overlapping on previously lightened hair to minimize stress.

• Complete the provided patch test before full application
• Follow timing guidelines to avoid over-processing
• Rinse and condition with the included Shimmer Lights Conditioner

What results and maintenance can I expect?

Expect hair that appears up to five levels lighter with a softer, shinier finish compared with some bleach-based systems. Maintain your new blonde with color-safe shampoos, the Shimmer Lights Conditioner for toning, and gentle heat styling to extend vibrancy.

• Up to 5 levels lighter without traditional bleach
• Conditioned, glossy finish after use
• Recommended maintenance: toning conditioner and color-safe care

Who is this for: Clairol Blonde It Up is aimed at people seeking a substantial lift to very light or platinum blonde at home without using harsh bleach, as well as those who want built-in toning support. It's suitable for natural hair and many previously colored hair types, provided an allergy test and strand check confirm compatibility. If you have fragile, extensively processed hair or uncertain prior color history, consider consulting a professional stylist before use.

Ingredients

Aminolift Lightening Cream: Aqua/Water/Eau, Ammonium Carbonate, Propylene Glycol, Cetearyl Alcohol, Glycine, Sodium Hydroxide, Dicetyl Phosphate, Ceteth-10 Phosphate, Steareth-200, Parfum/Fragrance, Sodium Sulfite, Xanthan Gum, Ascorbic Acid, Disodium EDTA. Activator: Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. CC ColorSeal Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, Histidine, EDTA, Sodium Chloride Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone. Shimmer Lights Conditioner: Aqua/Water/Eau, Acetamide MEA, Glycol Distearate, Stearalkonium Chloride, Cetyl Alcohol, Glycol Stearate, Polysorbate 20, Hydroxyethylcellulose, Parfum/Fragrance, Phenoxyethanol, Alcohol Denat., Methylparaben, Ext. Violet 2, Propylparaben, Amyl Cinnamal, Benzyl Salicylate, Eugenol, Imidazolidinyl Urea, Linalool, Coumarin, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.