Clairol Bold & Bright Permanent Hair Dye

Clairol Bold & Bright 67 Chocolate is a permanent at‑home hair dye kit that delivers vivid chocolate tones with built‑in color seal and a moisturizing finish.

This single‑pack permanent coloring system combines a color cream and activator with TrueColorSeal Technology to lock pigment in place, plus a HydraShine Conditioner to smooth and hydrate hair after coloring. A Color Boost Glaze is included to refresh and intensify tone between full applications, while gloves and clear instructions make the process straightforward for first‑time and experienced home colorists alike.

How true will the Chocolate shade look on my hair?

The 67 Chocolate shade is formulated to produce rich, medium‑to‑deep brown tones that read warm and glossy on most base colors. Results vary with your starting hair color and porosity, but the kit aims for consistent, saturated pigment thanks to TrueColorSeal.

• Best on light brown to dark blonde bases for closest match.
• Darker or resistant hair may result in deeper shade.
• Porous hair can take color faster and appear more intense.
• Use Color Boost Glaze between dyes to maintain shade depth.

What comes in the box and how do I use each item?

The kit includes the permanent color cream, activator developer, HydraShine Conditioner, Color Boost Glaze, disposable gloves, and an instruction leaflet. Follow the step‑by‑step guide: mix color cream with activator, apply evenly, time the development, rinse, then condition for shine and manageability.

• Permanent Color Cream + Activator: mix to start the chemical coloring process.
• HydraShine Conditioner: applied after rinsing to moisturize and smooth strands.
• Color Boost Glaze: refreshes vibrancy without a full dyeing session.
• Gloves and instructions: protect skin and guide safe use.

How does TrueColorSeal and HydraShine help maintain color and texture?

TrueColorSeal Technology aims to anchor pigment molecules so they resist water‑related fading and retain visual vibrancy longer. HydraShine Conditioner replenishes moisture and smooths cuticles, reducing dryness that can make color look dull.

• TrueColorSeal reduces color wash‑out from routine washing.
• HydraShine adds immediate hydration and combability post‑color.
• Using the glaze preserves gloss between full applications.
• Avoid harsh shampoos to extend color life further.

How often should I refresh my color and who should avoid this kit?

Depending on hair growth and brightness preference, most users refresh permanent color every 6–8 weeks. The Color Boost Glaze can be applied as needed between full applications to revive shine and tone. Do not use if you have a history of allergic reactions to hair dye ingredients; always perform a patch test 48 hours before full application.

• Full recolor: typically every 6–8 weeks for root regrowth control.
• Glaze touch‑ups: use as needed to boost sheen and intensity.
• Patch test recommended 48 hours prior to coloring.
• Avoid use on chemically compromised or recently permed hair without professional advice.

Who is this for? Clairol Bold & Bright 67 Chocolate is made for at‑home colorists seeking a bold, glossy brown with staying power and built‑in moisture benefits. It appeals to people who want salon‑inspired vibrancy without frequent salon visits, those who like to refresh tone between appointments, and anyone comfortable following package directions and performing a patch test. If you prefer subtle demi‑permanent shifts or have scalp sensitivities, consult a hair professional before use.

Ingredients

PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, RESORCINOL, PARFUM/FRAGRANCE, SODIUM SULFATE, AMMONIUM SULFATE, DICETYL PHOSPHATE, SODIUM SULFITE, 2-METHYLRESORCINOL, CETETH-10 PHOSPHATE, STEARETH-200, ASCORBIC ACID, SODIUM HYDROXIDE, XANTHAN GUM, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, DISODIUM EDTA, 2-AMINO-6-CHLORO-4-NITROPHENOL, 1-NAPHTHOL, 1-HEXYL 4,5-DIAMINO PYRAZOLE SULFATE ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, POTASSIUM PHOSPHATE, HC BLUE NO. 2, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ARGANIA SPINOSA KERNEL OIL, BASIC BROWN 17, TITANIUM DIOXIDE, 4-HYDROXYPROPYLAMINO-3-NITROPHENOL, HC RED NO. 10, 2-AMINO-6-CHLORO-4-NITROPHENOL, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, HC RED NO. 11, SODIUM HYDROXIDE, LINALOOL, SORBITAN OLEATE, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, HC BLUE NO. 16, BASIC BLUE 124, EDTA.