Clairol Bold & Bright Permanent Hair Dye

Clairol Bold & Bright M5 Deepest Guava is a permanent at-home hair color kit that delivers vivid, long-lasting guava-inspired color with added conditioning and a color-refresh glaze.

This one-step permanent dye from Clairol combines an intense color cream with a developer, a moisturizing conditioner, and a Color Boost Glaze so you can achieve tropical, saturated Deepest Guava tones while smoothing and protecting hair. Designed to resist water fading and to add shine, the kit includes everything you need for one salon-quality application at home: cream color, activator, HydraShine conditioner, a refresh glaze, gloves, and instructions.

How vibrant and durable is the Deepest Guava shade?

Deepest Guava provides a bold, richly pigmented result intended to hold its intensity after rinsing. The formula emphasizes color retention to reduce the look of water-related fading for several washes, keeping tones true and lively.

• Highly pigmented permanent color cream for saturated results
• TrueColorSeal-style technology to help lock pigments in place
• Resists water-fading to maintain vibrancy after multiple shampoos

What conditioning benefits does this kit add to colored hair?

Clairol includes a HydraShine conditioner to nourish and smooth hair after coloring. The post-color treatment helps detangle, add surface gloss, and leave hair feeling softer so that color looks glossy rather than flat.

• HydraShine conditioner for moisture and manageability
• Smooths cuticle to enhance shine and color appearance
• Formulated to leave hair feeling more conditioned after dyeing

How do I refresh or amplify my Deepest Guava color between full applications?

The included Color Boost Glaze is a quick way to intensify or revive your guava tone without a full dye session. Use the glaze as directed whenever color looks dull to restore depth and sheen until you’re ready for another permanent application.

• Color Boost Glaze for touch-ups and shine enhancement
• Simple application—applies like a conditioning gloss
• No full permanent dye needed to refresh tone temporarily

What comes in the pack and how easy is it to use?

The kit arrives ready for one at-home color job, with clear instructions to guide first-time and experienced users alike. Supplies are curated for a single permanent application that covers roots and lengths when used as directed.

• Permanent Color Cream and Activator for the coloring process
• HydraShine Conditioner and Color Boost Glaze for aftercare and touch-ups
• Pair of gloves and an instruction leaflet for safe, guided use

Who is this for? Clairol Bold & Bright M5 Deepest Guava is aimed at people who want a bold, tropical-inspired permanent color at home with built-in conditioning and a simple way to refresh tone between full treatments. It suits anyone comfortable with at-home permanent dyeing who wants vivid color, improved shine, and the convenience of a color-boost glaze. If you’re seeking subtle tints or temporary wash-out shades, consider semi-permanent options; if you’re looking for intense, long-lasting guava tones and conditioning in one kit, this product fits that need well.

Ingredients

PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, AMMONIA, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, 1-NAPHTHOL, PARFUM/FRAGRANCE, SODIUM SULFATE, AMMONIUM SULFATE, DICETYL PHOSPHATE, SODIUM SULFITE, CETETH-10 PHOSPHATE, SODIUM HYDROXIDE, STEARETH-200, ASCORBIC ACID, XANTHAN GUM, DISODIUM EDTA ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, POTASSIUM PHOSPHATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ARGANIA SPINOSA KERNEL OIL, HC RED NO. 3, TITANIUM DIOXIDE, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, LINALOOL, SODIUM HYDROXIDE, SORBITAN OLEATE, BASIC VIOLET 2, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, EDTA.