Clairol Bold & Bright Permanent Hair Dye — V3 Intense Passion Plum, Vivid Purple with HydraShine Conditioner & Color Boost Glaze

Clairol Bold & Bright V3 Intense Passion Plum is a permanent at-home hair color kit that delivers vivid purple tones with a moisturizing conditioner and a Color Boost Glaze for anytime refreshes.

This one-step permanent color system combines TrueColorSeal Technology and HydraShine Conditioner to help maintain bold, long-lasting pigment while smoothing and adding shine. The kit is formulated for an intense Passion Plum shade that leans into bright purple hues and includes everything needed for a single full-head application: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, gloves, and instructions.

How vibrant and long-lasting will the Intense Passion Plum shade look?

TrueColorSeal Technology helps lock pigment into the hair shaft to reduce water-related fading and preserve the vividness of the purple tone. Results will vary by starting hair color and porosity; pre-lightened or naturally light hair will show the most intense purple, while darker hair may produce a subtler violet tint.

• Designed for intense, vivid purple pigment.
• Best vibrancy on pre-lightened or light blonde bases.
• Includes a Color Boost Glaze to refresh color between applications.

What comes inside the kit and how do I use each item?

The box contains Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, a pair of gloves, and an instruction leaflet. Mix the Color Cream and Activator per directions for the permanent application, then finish with the HydraShine Conditioner to smooth the cuticle; use the Color Boost Glaze later to enhance tone without a full dye.

• Permanent Color Cream + Activator: for the primary color application.
• HydraShine Conditioner: restores moisture and adds glossy finish post-process.
• Color Boost Glaze: topical refresh to amplify tone between permanent treatments.

How should I care for my hair after coloring to maintain color and shine?

After processing and rinsing, apply the included HydraShine Conditioner to help detangle and add moisture. To prolong the Intense Passion Plum shade, use color-safe shampoos, avoid excessive heat styling, and apply the Color Boost Glaze when color begins to fade.

• Use sulfate-free, color-safe hair products.
• Limit hot-water rinses and high-heat styling to reduce fading.
• Apply Color Boost Glaze as a quick tone refresh when needed.

Is this permanent dye suitable for first-time colorists?

The kit is formulated for at-home use with step-by-step instructions and included gloves, but permanent color requires careful timing and application for even results. If you have never applied permanent dye before, consider a patch test for sensitivity and follow the leaflet closely; consulting a professional is recommended for significant color changes or pre-lightening needs.

• Includes detailed instruction leaflet and gloves for safer application.
• Patch test recommended 48 hours before full use to check sensitivity.
• Professional help advised for major lifts or corrective color work.

Who is this for: Clairol Bold & Bright V3 Intense Passion Plum is aimed at people who want a bold, vivid purple look from an at-home permanent kit and who are prepared to follow color-safe care routines. It suits those with light to medium natural hair or pre-lightened hair seeking dramatic purple tones, and anyone who wants the convenience of an included conditioner and a separate Color Boost Glaze to refresh vibrancy between applications.

Ingredients

PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, AMMONIA, SODIUM SULFATE, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, 1-HEXYL 4,5-DIAMINO PYRAZOLE SULFATE, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, PARFUM/FRAGRANCE, DICETYL PHOSPHATE, 2,4-DIAMINOPHENOXYETHANOL HCL, SODIUM SULFITE, CETETH-10 PHOSPHATE, STEARETH-200, 1-NAPHTHOL, ASCORBIC ACID, SODIUM HYDROXIDE, XANTHAN GUM, DISODIUM EDTA, 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, POTASSIUM PHOSPHATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ARGANIA SPINOSA KERNEL OIL, HC RED NO. 3, TITANIUM DIOXIDE, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, LINALOOL, SODIUM HYDROXIDE, SORBITAN OLEATE, BASIC VIOLET 2, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, EDTA.