Clairol Bold & Bright Permanent Hair Dye, Wild Blackberry (28) — Vivid Berry Color & Moisturizing Shine

Clairol Bold & Bright Permanent Hair Dye in 28 Wild Blackberry delivers a vivid, long-lasting berry tone with built-in moisturizing care and a color boost glaze for on-demand refreshes.

This single-pack permanent color kit is formulated to produce an intense, jewel-toned purple‑berry shade called Wild Blackberry while helping preserve brightness and shine. TrueColorSeal technology helps lock pigment into the hair shaft to reduce water-fading, and the included HydraShine Conditioner smooths and moisturizes strands for a glossy finish. The Color Boost Glaze offers a simple way to refresh or intensify the shade between full colorings.

How vibrant and long-lasting will Wild Blackberry look on my hair?

Wild Blackberry is designed for bold, statement-making color with pigments formulated to stay vivid. Results vary by starting hair color and porosity, but the formula aims to seal in color and resist water-related fading for a more enduring tone.

• TrueColorSeal technology to help lock pigment in place
• Permanent cream formula for full deposit of color
• More noticeable results on pre-lightened or lighter natural bases
• Color Boost Glaze for mid-cycle refreshes without a full re-dye

What does the kit include and how does each item help?

The kit contains everything needed for one permanent application and follow-up upkeep. Each component plays a role in delivering color, activating pigment, protecting strands, and refreshing the finish as needed.

• Permanent Color Cream — delivers the Wild Blackberry pigment
• Activator — mixes with the cream to develop and set the color
• HydraShine Conditioner — moisturizes and smooths after processing
• Color Boost Glaze — an at-home top coat to amplify color between dye sessions
• Gloves and instruction leaflet — for safe, guided application

How do I use the Color Boost Glaze and when should I apply it?

The Color Boost Glaze is a quick, non-permanent top layer that refreshes vibrancy and shine whenever the shade needs a lift. Use it on dry or damp hair according to the leaflet directions to intensify tone and add gloss without reprocessing your entire color.

• Apply as directed when color appears dull or after multiple washes
• Suitable for spot touch-ups or full-head glazing
• Works between permanent applications to extend perceived freshness
• Rinse and style per instructions to reveal amplified shine

Who is this for? If you want a striking, berry-toned permanent color with built-in conditioning and an easy at-home refresh option, this Clairol Bold & Bright kit is tailored for adventurous color-wearers. It suits people comfortable dyeing at home who seek vivid results and added moisture post-color. If your hair is very dark, consider pre-lightening for the truest Wild Blackberry payoff, and always perform the included patch and strand tests to ensure compatibility and desired outcome.

Ingredients

PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, 2,4-DIAMINOPHENOXYETHANOL HCL, CETEARYL ALCOHOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, SODIUM SULFATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, PARFUM/FRAGRANCE, DICETYL PHOSPHATE, SODIUM SULFITE, CETETH-10 PHOSPHATE, STEARETH-200, ASCORBIC ACID, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, XANTHAN GUM, SODIUM HYDROXIDE, DISODIUM EDTA ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, HC BLUE NO. 2, POTASSIUM PHOSPHATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HC BLUE NO. 16, BUTYROSPERMUM PARKII (SHEA) BUTTER, ARGANIA SPINOSA KERNEL OIL, BASIC BROWN 17, HC RED NO. 10, 2-AMINO-6-CHLORO-4-NITROPHENOL, TITANIUM DIOXIDE, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, HC RED NO. 11, LIMONENE, BASIC RED 76, 4-HYDROXYPROPYLAMINO-3-NITROPHENOL, SODIUM HYDROXIDE, LINALOOL, SORBITAN OLEATE, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, HC BLUE NO. 15, BASIC VIOLET 2, EDTA.