Clairol Natural Instincts Bold Permanent Hair Dye

Clairol Natural Instincts Bold C64 Copper Sunset is an ammonia-free permanent hair color kit that delivers vivid copper-auburn tones with argan oil for glossy, moisturized color that lasts up to 8 weeks.

This single-application kit from Clairol combines a color cream with VitaBoost Color Amplifier, activator, a Moisture Shine Mask and expert gloves to help you achieve bold, glossy color even on darker natural bases. Formulated without ammonia and without animal-derived ingredients, it includes nourishing extracts — argan oil, açaí and guarana — to help maintain hair softness while enhancing pigmentation.

How vivid will Copper Sunset look on darker hair?

C64 Copper Sunset is designed to deposit bold orange and auburn tones, and the formula is optimized to show up on darker bases. Results vary by starting shade and porosity, but the VitaBoost system helps amplify color payoff on richer, darker hair.

• Targets dark bases with amplified pigment delivery
• Visible warm copper and auburn reflections
• Works best when following the included developer and timing instructions

What makes this formula gentle while still permanent?

The kit is free of ammonia and excludes animal-derived ingredients, relying on conditioning extracts and the VitaBoost Color Amplifier to achieve permanent dyeing. Argan oil, açaí and guarana help maintain moisture and shine so hair feels softer after processing compared with some traditional permanent dyes.

• 0% ammonia for a milder odor and gentler application
• Nourishing botanicals to reduce dryness and add gloss
• Includes a Moisture Shine Mask to lock in smoothness post-color

What comes inside the Clairol Natural Instincts Bold kit?

The kit contains everything needed for one full-color application: the color cream with VitaBoost Color Amplifier, activator, a Moisture Shine Mask and a pair of expert gloves. Packaging includes clear directions to guide mixing, application timing and aftercare for the best outcome.

• Color Cream + VitaBoost Color Amplifier for deeper pigment
• Activator to process permanent color
• Moisture Shine Mask for post-color conditioning
• One pair of expert gloves and step-by-step instructions

How long will the color last and how should I care for it?

With proper care the bold color can keep its gloss and tone for up to eight weeks; longevity depends on hair porosity, washing frequency and exposure to sun or chlorinated water. Use sulfate-free shampoos, cool water rinses, and the included Moisture Shine Mask or a color-safe conditioner to preserve vibrancy.

• Expect up to 8 weeks of bold, glossy color with typical care
• Use color-safe, sulfate-free products and limit heat styling
• Reapply or refresh roots per brand timing guidance for consistent color

Who is this for? Clairol Natural Instincts Bold C64 Copper Sunset suits anyone seeking an ammonia-free permanent dye that delivers vivid copper-auburn tones and improved shine — particularly those with darker natural bases or anyone wanting intense warmth without animal-derived ingredients. It’s appropriate for all hair types and textures, and for home colorists who want a single, complete kit with a focus on moisture and glossy finish.

Ingredients

Color Cream: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, 2-Methoxymethyl - p-Phenylenediamine, Trisodium Ethylenediamine Disuccinate, Resorcinol, 2-Methylresorcinol, Citric Acid, Dicetyl Phosphate, m-Aminophenol, Parfum/Fragrance, Sodium Sulfite, Ceteth-10 Phosphate, Steareth-200, Ascorbic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Xanthan Gum, Sodium Hydroxide, 2,4-Diaminophenoxyethanol HCL, Disodium EDTA, Hydroxyethyl-3,4-Methylenedioxyaniline HCL, Tocopheryl Acetate, Titanium Dioxide (CI 77891). Color Activator: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.