Clairol Natural Instincts Bold Permanent Hair Dye BL28 Blue Black Colibri — Ammonia-Free, Argan Oil Gloss for Up to 8 Weeks

Clairol Natural Instincts Bold BL28 Blue Black Colibri is an ammonia-free permanent hair dye that delivers deep blue-black tones with argan oil and botanical extracts for glossy color that lasts up to 8 weeks.

This at-home color kit from Clairol blends a color cream with the VitaBoost Color Amplifier, an activator, and a Moisture Shine Mask to produce saturated, reflective color even on darker bases. Formulated without ammonia and without animal-derived ingredients, the system adds conditioning agents—argan oil, açaí and guarana extracts—so hair feels smoother and looks shinier after treatment. The single-kit format includes gloves and everything needed for one full application.

How will this shade look on dark hair?

Blue Black Colibri (BL28) is designed specifically to deposit bold cool tones on darker bases. Instead of lightening, it layers rich blue-black pigments that show depth and subtle blue reflections in strong light. Results depend on your current hair color and porosity; on very dark natural hair the blue sheen will be more subtle but still noticeable under bright light.

• Works well on dark brown to black bases—adds blue-black depth without heavy lifting
• Develops visible blue tones in sunlight or bright indoor lighting
• Color payoff influenced by hair porosity and prior treatments

Is this dye gentle on hair and scalp?

Clairol Natural Instincts Bold is formulated with 0% ammonia and enriched with argan oil and botanical extracts to reduce dryness and enhance shine. While it’s gentler than ammonia-based permanent dyes, it is still a permanent coloring process and can affect hair texture. Always follow the included instructions and perform a patch and strand test before full application.

• Ammonia-free formula to minimize harsh odor and dryness
• Argan oil and extracts provide conditioning during the color process
• Contains a Moisture Shine Mask to restore surface shine post-color

How long does the color last and how should I maintain it?

Expect bold, glossy color for up to eight weeks with proper care; fading will vary by shampoo frequency, water temperature, and sun exposure. Use sulfate-free shampoos, cool water rinses, and color-safe styling products to extend vibrancy. The kit’s Moisture Shine Mask helps seal and protect color immediately after processing.

• Up to eight weeks of color vibrancy with recommended care
• Use color-safe, sulfate-free products to slow fading
• Avoid excessive heat styling and chlorine to preserve tone

What comes in the box and how do I apply it?

The single-application kit contains Color Cream with VitaBoost Color Amplifier, Activator, a Moisture Shine Mask and expert gloves for at-home use. Application follows a standard permanent hair-color routine: mix the cream and activator, apply to dry hair, process for the instructed time, rinse, and finish with the included mask for added shine. Instructions and safety precautions are included for best results.

• Color Cream blended with VitaBoost Color Amplifier for pigment delivery
• Activator bottle to mix and activate permanent color
• Moisture Shine Mask to condition and boost gloss post-color
• One pair of expert gloves and step-by-step directions

Who is this for: Clairol Natural Instincts Bold BL28 Blue Black Colibri is aimed at people with dark natural or previously colored hair who want a dramatic, cool-toned black with blue highlights and prefer an ammonia-free, more conditioning formula. It suits all hair types and textures seeking long-lasting, glossy permanent color without animal-derived ingredients, and users comfortable with performing at-home permanent color applications.

Ingredients

Color Cream: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, 2-Methoxymethyl-P-Phenylenediamine, Trisodium Ethylenediamine Disuccinate, Resorcinol, 2-Methylresorcinol, Citric Acid, Dicetyl Phosphate, M-Aminophenol, Parfum/Fragrance, Sodium Sulfite, Ceteth-10 Phosphate, Steareth-200, Ascorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Xanthan Gum, Sodium Hydroxide, 2.4-Diaminophenoxyethanol HCl, Disodium EDTA, Hydroxyethyl-3.4-Methylenedioxyaniline HCl, Tocopheryl Acetate, Titanium Dioxide (CI 77891), Color Activator: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.