Clairol Natural Instincts Demi-Permanent Hair Color 5C Brass-Free Medium Brown — Pack of 3, Ammonia-Free & Vegan

This gentle at-home kit delivers an easy, low-commitment color change that softens visible gray and fades gradually over several shampoos. The formula is free of ammonia, enriched with coconut oil and aloe to help leave hair feeling smoother and looking glossy, and comes in a convenient single-use kit with developer, color cream, conditioner, gloves, and instructions. The 5C shade is tuned to reduce unwanted brassiness for a cooler medium-brown finish.

How long will this demi-permanent color last?

Demi-permanent color deposits tone without fully penetrating the hair cortex, so it gradually fades rather than growing out like permanent dyes. Expect color to last between 4 and 24 shampoos depending on hair porosity, washing frequency, and styling habits.

• Gently fades over multiple washes — no long-term commitment
• Best on hair with some natural pigment; grays may be softened, not always fully covered
• Color longevity increases on less frequently washed hair

Is this safe for sensitive scalps and does it damage hair?

The Natural Instincts formula omits ammonia, which reduces strong odor and scalp irritation for many users, and includes coconut oil and aloe to add conditioning benefits. While any color can affect hair, this demi-permanent option is generally milder than permanent dyes and aims to leave hair feeling smoother after application.

• Ammonia-free base for a gentler application experience
• Coconut oil and aloe help add shine and slip to hair strands
• Follow the included patch test and instructions to minimize reactions

How do I get the best result with shade 5C Brass Free Medium Brown?

To achieve an even, brass-free medium brown, start with hair that’s within one to two levels of the target shade. Apply to clean, dry hair and evenly distribute the color cream with the activator; timing and thorough saturation are key for consistent tone.

• Use the included developer and follow processing times in the leaflet
• Perform a strand test to preview the shade and check timing
• Rinse with lukewarm water and use the Brilliant Shine Conditioner included

What comes in each kit and how many kits are recommended?

Each single-use pack contains everything needed for one full application on average-length hair. For longer, thicker, or very dense hair, you may need two kits for full, even coverage; the product is sold here as a pack of three kits for multiple applications or multiple users.

• One color cream and one activator per kit
• Brilliant Shine Conditioner, gloves, and instruction leaflet included
• Pack-of-3 offers multiple applications or backup kits for touch-ups

Who is this for? This Clairol Natural Instincts 5C Brass Free Medium Brown kit is designed for anyone wanting a softer, temporary color change without the commitment of permanent dyes—especially those who prefer ammonia-free, vegan options that add conditioning benefits. It’s suited to users aiming to reduce brassiness and boost shine, people covering early grays, and those who want a convenient at-home color routine with predictable, low-maintenance fading. If you have significant gray coverage needs or require a dramatic permanent lift, consider consulting a professional stylist.