Clairol Natural Instincts Demi-Permanent Hair Color 5R Medium Auburn — Ammonia-Free, Pack of 3 with Coconut Oil & Conditioner

Clairol Natural Instincts 5R Medium Auburn is an ammonia-free, vegan demi-permanent hair color that delivers medium auburn richness, soft conditioning, and gradual fade for low-commitment color refreshes.

Refresh your hair tone at home with a formula designed to add shine and soften strands while blurring visible gray. This kit uses a gentle demi-permanent system — no ammonia — enriched with coconut oil and aloe to help reduce dryness and leave hair feeling smoother after coloring. Each pack contains three complete single-application kits so you can color multiple roots or maintain a longer styling schedule without buying individual boxes each time.

How long does the 5R Medium Auburn last and how will it fade?

Demi-permanent shades like 5R deposit color without permanently altering your hair’s natural pigment. Expect vibrant medium auburn tones for several weeks, with gradual fading over multiple washes rather than an abrupt change.

• Typically lasts 4–6 weeks depending on hair porosity and shampoo frequency
• Fades evenly, softening rather than stripping color
• Suits touch-ups or seasonal color changes because it isn’t permanent

Will this formula cover my grays and preserve hair condition?

Natural Instincts is formulated to blur visible grays rather than guarantee full permanent coverage. The ammonia-free, conditioning blend helps the hair feel smoother and look glossier after application.

• Designed to blend and soften gray strands for a more even look
• Coconut oil and aloe help reduce dryness and add shine
• Includes a Brilliant Shine Conditioner to finish and detangle

Is this product safe for sensitive scalps and how easy is it to use at home?

The dye is ammonia-free and described as gentle, but sensitivity varies by individual; always perform a skin allergy patch test 48 hours before coloring. The single-application kits come with clear instructions and gloves to make at-home use straightforward.

• Zero ammonia base for a milder scent and gentler application
• Step-by-step instructions and gloves included in every kit
• Patch test recommended for anyone with prior sensitivities

What comes in each kit and how many applications will this pack cover?

Each single-use kit includes the color cream formula, activator, Brilliant Shine Conditioner, gloves, and an instruction leaflet. The pack of three provides either multiple full-head applications for short hair or a series of root touch-ups or refreshes for longer hair.

• One color cream and activator per kit for a complete application
• Conditioner included to seal and add shine post-coloring
• Three kits in the pack, convenient for repeat use or multiple people

Who is this for: This medium auburn shade suits anyone seeking a warm red-brown tint without a permanent commitment — ideal for first-time at-home colorists, people who want to blend grays, or those who prefer gentler, conditioning formulas. Choose Natural Instincts 5R if you want a temporary color lift with added shine and a softer finish, and consult the shade chart to confirm the best match for your base color.

Ingredients

AQUA/WATER/EAU, PROPYLENE GLYCOL, ETHANOLAMINE, CETEARYL ALCOHOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, 2- METHOXYMETHYL-P-PHENYLENEDIAMINE, 4-AMINO-2-HYDROXYTOLUENE, CITRIC ACID, PARFUM/FRAGRANCE, SODIUM SULFITE, DICETYL PHOSPHATE, ASCORBIC ACID, P-AMINOPHENOL, CETETH-10 PHOSPHATE, STEARETH-200, XANTHAN GUM, M-AMINOPHENOL, SODIUM HYDROXIDE, PHENYL METHYL PYRAZOLONE, TITANIUM DIOXIDE / (CI 77891), DISODIUM EDTA, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, 1-HEXYL 4,5-DIAMINO PYRAZOLE SULFATE, TOCOPHERYL ACETATE