Clairol Professional Beautiful Collection Hair Color

Clairol Professional Beautiful Collection 12D Medium Ash Brown is a semi-permanent, moisturizing hair color that blends gray, boosts shine up to 45%, and leaves hair smooth and luminous.

This formula from Clairol Professional was created to give salon-grade, natural-looking results without ammonia or peroxide. Infused with aloe vera, jojoba oil and vitamin E, it conditions while depositing rich tone. The product is designed for direct application to clean, towel-dried hair and delivers fade-resistant color with enhanced surface shine.

How do I apply this semi-permanent color at home or in the salon?

Application is straightforward: work directly from the bottle onto shampooed, towel-dried hair, allow the color to process at room temperature, then rinse. No developer is required, which simplifies mixing and speeds up the service.

• Apply to clean, towel-dried hair for even uptake.
• Process for 25 minutes at room temperature; do not add heat unless directed by a stylist.
• Rinse thoroughly and condition if desired to lock in shine.

Will this shade cover gray and how long does the color last?

The formula is engineered to blend gray and produce vivid, natural tones without harsh chemical boosters. As a semi-permanent system, the color gradually fades over multiple washes while maintaining conditioning benefits during wear.

• Effective gray blending rather than permanent coverage.
• Fade-resistant performance that diminishes progressively with shampooing.
• Leaves hair conditioned during the color lifespan due to added moisturizers.

What ingredients and free-from claims should I know about?

This hair color is enriched with plant-derived moisturizers and vitamins to reduce dryness during the coloring process. It does not contain ammonia, peroxide, gluten, SLS, SLES, or animal-derived ingredients, making it suitable for users avoiding those components.

• Key conditioning actives: aloe vera, jojoba oil, and vitamin E.
• Formulated without ammonia or peroxide for gentler application.
• Free of gluten, SLS, SLES, and animal-derived ingredients.

How will this shade affect hair texture and shine?

Beyond color, the Beautiful Collection is designed to improve visual shine and surface smoothness. Users report a noticeable increase in luminosity and a softer feel thanks to the conditioning blend included in the formulation.

• Up to 45% more shine compared with untreated hair in formula tests.
• Deep-conditioning agents help detangle and smooth the hair cuticle.
• Works on all hair textures when used as directed for consistent results.

Who is this for: Clairol Professional Beautiful Collection 12D Medium Ash Brown is a good choice for clients or shoppers seeking a mid-tone ash brown without permanent chemistry, wanting enhanced shine and conditioning during color wear, and preferring formulas free from ammonia, peroxide and certain sulfates. It suits all hair textures and is ideal for people looking to refresh tone, blend gray, or improve hair manageability while maintaining a salon-quality finish.

Ingredients

WATER/EAU, ETHOXYDIGLYCOL, AMINOMETHYL PROPANOL, PEG-50 HYDROGENATED PALMAMIDE, TRIMETHYLSILOXYAMODIMETHICONE, FRAGRANCE/PARFUM, CARBOMER, LAURYL GLUCOSIDE, CITRIC ACID, HC BLUE NO. 2, DISPERSE BLACK 9, DISPERSE BLUE 377, HC YELLOW NO. 2, HC YELLOW NO. 4, ERYTHORBIC ACID, HC RED NO. 3, DISPERSE VIOLET 1, GLYCERIN, HC RED NO. 1, PANTHENOL, ALOE BARBADENSIS LEAF EXTRACT, TOCOPHERYL ACETATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT.