Clairol Professional BW2+ Dedusted Extra Strength Powder Lightener, 8 oz — up to 9 levels lift, creamy control

Designed for salon and at-home stylists who want predictable, high-lift results, this dedusted lightener mixes into a creamy consistency for controlled application. The formula includes malic acid for clear, visible lift and a smooth texture that works for on‑scalp and off‑scalp techniques like highlights, balayage, and full‑head bleaching. Free of animal‑derived ingredients, BW2+ gives reliable, non‑brassy results when used with appropriate developer strengths and timing.

How does BW2+ achieve up to nine levels of lift?

The powder's formulation is optimized for strong lightening action that removes natural pigment efficiently while maintaining control during processing. Because it’s non‑pigmented, you can see the hair as it lifts, making timing more precise. Combining BW2+ with the correct peroxide developer lets you tailor lift to hair type and desired brightness.

• Extra strength formula designed for significant lift.
• Non‑pigmented powder offers clear visibility as hair lightens.
• Malic acid supports consistent lift and tone control.
• Works with a range of developer volumes for customizable results.

Can I use this on and off the scalp safely?

BW2+ is formulated for versatile application methods, from delicate foiling and balayage to full‑head lightening. Its creamy mixability helps reduce product drift and allows even saturation. Always follow safety guidelines and strand testing to determine timing and compatibility with scalp‑sensitive skin.

• Suitable for highlights, balayage, and all‑over lifts when used correctly.
• Creamy consistency minimizes mess and improves control during placement.
• Perform a patch and strand test before on‑scalp application.
• Adjust developer strength for scalp safety and hair condition.

What results can I expect and how do I avoid brassiness?

Expect bright, clean lift that reaches beyond warm orange tones when processed to the recommended level. Because the powder itself contains no pigment, you can interrupt processing at the desired stage for a more natural or brighter result. To neutralize residual warmth, follow with a toner or gloss suited to your target shade.

• Bright, clear lift up to nine levels when properly processed.
• Non‑pigmented base reduces unexpected color shifts.
• Use a complementary toner to fine‑tune final tone.
• Monitor lift visually and with strand tests to prevent overprocessing.

How do I mix and apply BW2+ for best performance?

Measure and blend the powder with the recommended developer until a smooth, workable cream forms—no lumps. Apply quickly to avoid drying out; maintain even saturation and check development regularly. Rinse and neutralize according to professional lightening protocols, and follow with conditioning treatments to restore moisture.

• Combine with the appropriate peroxide developer for your target lift.
• Stir to a creamy consistency for precise placement and minimal fallout.
• Apply evenly and check lift visually; perform strand tests throughout processing.
• Rinse thoroughly, tone if desired, and follow with conditioning care.

Who is this for: Clairol Professional BW2+ Dedusted Extra Strength Powder Lightener is made for licensed stylists and experienced at‑home colorists seeking powerful, controllable lift. It suits clients who want brighter, long‑lasting highlights, dramatic all‑over lightening, or clean bases for toning. If you need a professional, vegan formula that works across techniques—foils, balayage, or full‑head—it provides the performance and visual clarity to achieve predictable, vibrant results when used with appropriate safety practices.

Ingredients

POTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA.