Clairol Professional BW2+ Powder Lightener 16 oz — Dedusted Extra-Strength Vegan, Up to 9-Level Lift

Clairol Professional BW2+ Dedusted Extra Strength Powder Lightener is a non-pigmented, vegan-friendly bleach that lifts hair up to nine levels for bright, even highlights and all-over lightening.

Whether you are a salon professional or an experienced DIY colorist, BW2+ combines a lightweight, dedusted powder with malic acid to speed and refine lift. The formula mixes into a creamy texture that’s easy to control for on-scalp and off-scalp work, and its clear, non-pigmented base helps you see the exact level of lift as it develops. It’s suited for highlights, balayage, and full-head lightening while helping reduce excess dust during prep.

How much lift can I expect from this lightener?

BW2+ is designed to deliver up to nine levels of lift when used with the appropriate developer and technique. Results vary by starting hair color, porosity, and developer strength, so always strand-test first.

• Up to 9 levels of lift under optimal conditions
• Non-pigmented formula shows visible lift progression
• Works with a variety of developer volumes for controlled results
• Best results on virgin or evenly colored hair

Can I use this on the scalp and for balayage?

Yes — BW2+ is formulated for both on-scalp and off-scalp applications, making it versatile for highlights, balayage, and full head techniques. Its creamy mixability helps achieve even product placement and predictable processing.

• Suitable for highlights, balayage, and all-over lightening
• Creamy consistency for precise application and minimal dripping
• Dedusted formulation reduces airborne powder during mixing
• Compatible with standard developer volumes used in salons

What makes the formula different from other powder lighteners?

BW2+ contains malic acid and a non-pigmented base to help lift beyond warm tones while allowing clear visibility of the lift process. The dedusted powder reduces mess and the vegan formulation avoids animal-derived ingredients.

• Malic acid supports controlled lightening and tone clarity
• Non-pigmented, so you can watch lift progression as it happens
• Dedusted for cleaner mixing and less airborne residue
• Vegan formula without animal-derived ingredients

How should I mix and apply it safely?

Mix BW2+ into a smooth, creamy consistency using the recommended developer volume for your targeted lift. Always follow product instructions, wear gloves, and perform a strand and skin test to confirm timing and tolerance before full application.

• Mix to a creamy texture for even spread and control
• Use appropriate developer strength for desired lift and hair condition
• Perform a strand test to determine processing time and result
• Wear protective gloves and follow salon safety practices

Who is this for? Clairol Professional BW2+ Dedusted Extra Strength Powder Lightener is aimed at professional stylists and skilled home colorists seeking a powerful, versatile lightener for bright highlights, seamless balayage, or global lightening. It’s particularly useful when you need high lift with visible progression and reduced dust during preparation. If you’re new to bleaching, consult a professional to choose the right developer and technique for your hair type and goals.

Ingredients

POTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA.