Clairol Professional Pure White 20 volume Crème Developer

This 20 volume crème developer creates a thicker, opaque mixing base that’s especially suited to bowl-and-brush or applicator-bottle techniques. Its creamy texture helps control product placement during application and contains added conditioners for improved spreadability and hair feel. Use it anytime you need standard lifting for permanent color or lift-and-tone services with reliable, predictable results when paired with Clairol Professional lighteners and shades.

How does this 20 volume developer affect lift and tone?

The 20 volume level provides moderate lift—enough to lighten natural pigment by about one to two levels while preserving hair integrity when used as directed. It’s commonly selected for standard color changes, gray coverage, and toning services where extreme elevation isn’t required.

• Delivers controlled lift for most permanent color formulas.
• Suitable for gray blending and lift-and-tone techniques.
• Pairs with Clairol Professional lighteners for consistent results.

Why choose a crème developer for application?

Crème developers like this Clairol formula are designed to create a denser, more opaque mixture that clings to hair and resists dripping. That makes them ideal for precision work and bowl-and-brush services, helping stylists achieve even coverage and easier control during processing.

• Thicker consistency improves placement and reduces dripping.
• Enhanced conditioning agents support smoother application.
• Works well in bowls, brushes, and applicator bottles for professional use.

What hair types and services is this developer best for?

This 20 volume crème developer works well for most natural hair types when standard lift is desired. It’s frequently used in permanent color applications, root touch-ups, and gentle lightening or toning processes where you want predictable lift without the intensity of higher volumes.

• Recommended for root retouches and all-over color on natural hair.
• Appropriate for clients seeking moderate lift with controlled processing.
• Compatible with all Clairol Professional lighteners and color lines.

How should professionals mix and use this product safely?

Mix according to the color or lightener manufacturer’s ratio—typically 1:1 or 1:2 depending on the formula—and perform a strand test to determine processing time. Use gloves, follow timing guidance, and rinse thoroughly at the end of the processing window to protect hair condition and achieve the intended shade.

• Follow Clairol Professional mixing ratios and processing times.
• Conduct a strand or patch test for color preview and sensitivity checks.
• Rinse and condition after processing for best hair feel and shine.

Who is this for? Clairol Professional Pure White 20 Volume Crème Developer is aimed at salon professionals and seasoned at-home colorists who prefer a creamy, non-runny developer for controlled applications. It’s best for those performing standard lift services, gray coverage, or toning where even product distribution and conditioner-enhanced feel matter. If you need stronger lift, choose a higher volume developer; for deposit-only or very gentle work, opt for a lower volume.

Ingredients

WATER/AQUA/EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, LAURETH-23, STEARETH-21, POLYQUATERNIUM-37, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PPG-1 TRIDECETH-6, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, ETIDRONIC ACID, SORBITAN OLEATE, CITRIC ACID.