Clairol Root Touch-Up Permanent Hair Dye, 5 Medium Brown — Ammonia-Free & Vegan, 100% Gray Coverage

Clairol Root Touch-Up by Natural Instincts in 5 Medium Brown is a permanent, ammonia-free hair dye designed to quickly blend medium brown roots and provide 100% gray coverage in about 20 minutes.

Keep your color looking fresh between salon visits with an at-home root touch-up that matches Natural Instincts’ medium brown shade. This formula is made without ammonia and contains no animal-derived ingredients, offering permanent root coverage and a natural finish that integrates with existing dark auburn or medium brown color. The kit is compact, fast-working, and comes with a mixing bowl crafted from 100% recycled plastic for easier application and less mess.

How quickly will I see coverage and how long does it last?

You’ll see complete gray and root coverage in approximately 20 minutes after application, with the color set as a permanent dye. Results are long-lasting and will grow out naturally as your hair grows — maintenance typically involves reapplying only to new root regrowth, not the entire length.

• Approximate processing time: 20 minutes
• Permanent pigment that doesn’t wash out like semi-permanent dyes
• Only new root growth requires touch-ups

Is this gentle enough for sensitive noses and conscious shoppers?

The Natural Instincts Root Touch-Up is formulated with 0% ammonia, which reduces the sharp chemical odor common to many permanent dyes. It’s also vegan and contains no animal-derived ingredients, making it a clearer choice for those prioritizing milder scent profiles and cruelty-aware options.

• Ammonia-free formula for reduced odor
• Vegan — no animal-derived ingredients
• Designed for quick at-home application with minimal fuss

How do I apply it to get a seamless, natural blend?

The kit simplifies root coverage so you can target only the regrowth area for a seamless finish that matches your medium brown shade. Use the included tools and recycled mixing bowl to create the mixture, apply to dry roots, follow the 20-minute timing, then rinse and style as usual for a blended look.

• Mix in the provided bowl to control consistency and portion size
• Apply directly to roots where color is needed — avoid reprocessing previously colored lengths
• Rinse, condition, and style to reveal blended results

Will this match my current dark auburn or brown color?

Clairol’s Natural Instincts line is designed to blend naturally with existing medium brown and dark auburn shades; however, exact results depend on your starting color and hair porosity. If you’re between colors or have heavy previous dyeing, consider a strand test first to confirm the match before full application.

• Best when used to blend similar medium brown or dark auburn roots
• Strand test recommended for previously colored or chemically treated hair
• Visible, natural-looking integration with your current shade

Who is this for: This root touch-up is ideal for people who want a fast, permanent solution to cover gray or regrowth without a strong chemical odor. It’s suited to those who already use or prefer Clairol Natural Instincts medium brown shades and want a vegan, ammonia-free option to maintain salon color at home. If you need precise, professional-level color changes or lighter-than-natural shade shifts, consult a colorist before using a permanent at-home product.

Ingredients

Permanent Color Cream: Aqua/Water, Propylene Glycol, Ethanolamine, 2-Methoxymethyl-P-Phenylenediamine, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Resorcinol, Citric Acid, 2-Methylresorcinol, Sodium Sulfite, Fragrance, Dicetyl Phosphate, Ascorbic Acid, Ceteth-10 Phosphate, Steareth-200, M-Aminophenol, Xanthan Gum, Sodium Hydroxide, Titanium Dioxide, Disodium EDTA, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Hydroxyethyl-3,4-Methylenedioxyaniline HCL, Tocopheryl Acetate. Color Activating Lotion: Aqua/Water, Paraffinum Liquidum/Mineral Oil, Hydrogen Peroxide, Ceteraryl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid.