COLOR WOW Curl Wow Flo-etry Lightweight Leave-In Serum for Dry, Frizzy Curls — 1.7 oz, Moisturizing & Defrizzing

COLOR WOW Curl Wow Flo-etry Vital Natural Serum is a lightweight leave-in oil-serum that restores moisture, reduces frizz, and enhances curl definition without heaviness.

Curly hair struggles to receive natural scalp oils because bends and coils stop sebum from traveling down the strand. That lack of oil leaves curls parched, frizzy, and dull. Curl Wow Flo-etry recreates the slip and nourishment of natural oils with a blend of jojoba, pequi, coconut oils and the Profaxil 18 complex, delivering targeted hydration so curls look and feel healthier from root to tip.

How will this serum change my curl texture and shine?

Flo-etry acts like a lightweight replenishing oil that smooths the cuticle without weighing curls down. In use it softens roughness, tames flyaways and imparts an immediate sheen, so curls appear more defined and reflective under light.

• Instantly reduces surface frizz for a neater curl shape
• Adds subtle gloss without greasy residue
• Improves manageability so styling is easier and faster

When and how should I apply it to get the best results?

Use Flo-etry on damp or dry hair as a leave-in finishing serum. Dispense a small amount into palms, emulsify, then rake through mid-lengths and ends—avoid the scalp if you prefer lighter roots. Layer with Curl Wow Shook Mix + Fix Bundling Spray for enhanced definition and hold.

• Apply sparingly to damp hair for everyday hydration
• Use on dry hair to smooth frizz and refresh second-day curls
• Combine with styling sprays for longer-lasting shape

What ingredients make this different from ordinary oils?

Flo-etry blends plant-derived emollients and a targeted complex to mimic natural hair lipids while supporting elasticity. Jojoba and pequi oils give lightweight moisture and barrier support, coconut oil helps seal and add slip, and Profaxil 18 is included to bolster strength and surface condition.

• Jojoba oil replicates hair’s natural oils for balanced hydration
• Pequi provides nourishing fatty acids without heaviness
• Profaxil 18 complex supports smoother, more resilient strands

Will this serum weigh down fine curls or leave buildup?

The formula is crafted to feel weightless when used correctly—small amounts spread thinly through lengths prevent heaviness. Regular use with appropriate cleansing after several days avoids product buildup; start with a pea-sized dose and increase only if your hair needs it.

• Light formula designed for curl movement and bounce
• Minimal residue when applied from mid-lengths to ends
• Works with regular shampooing to prevent accumulation

Who is this for: COLOR WOW Curl Wow Flo-etry Vital Natural Serum suits anyone with wavy, curly or coily hair that feels dry, frizzy, or lacks luster. It’s ideal for people wanting a non-greasy leave-in moisture boost that enhances curl definition and shine, and for those who pair lightweight oils with styling products like bundling sprays. If your curls resist natural oil distribution and need targeted replenishment from mid-length to ends, Flo-etry delivers nourishing slip and visible smoothing without compromising volume.

Ingredients

AQUA/WATER/EAU, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL, DIMETHICONE COPOLYMER, GLYCERIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, CARYOCAR BRASILIENSE FRUIT OIL, CETEARETH-20, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, HYDROLYZED RICE PROTEIN, FRAGRANCE/PARFUM, QUATERNIUM-33, BENZYL ALCOHOL, TOCOPHEROL, POTASSIUM SORBATE, SODIUM BENZOATE.