COLOR WOW Purple Toning + Styling Foam for Blonde & Gray Hair — Lavender Tint, Alcohol-Free

COLOR WOW Color Control Purple Toning + Styling Foam is a leave-in lavender-tinted foam that instantly neutralizes brassy yellow tones while adding flexible hold and bounce without stiffness.

Designed as a modern alternative to heavy purple shampoos and crunchy mousses, this lightweight foam blends toning and styling in one step. It deposits violet pigments to counteract unwanted warmth on blonde, highlighted, or gray hair and uses natural rosins instead of rigid polymers so hair stays soft, touchable, and resilient. Apply to wet or dry hair for automatic color correction plus gentle control and volume.

How quickly will I see a reduction in brassiness?

Correction happens immediately on contact: the foam’s lavender tint neutralizes yellow and brassy undertones as soon as it’s worked through the hair. Results are visible after a single application and can be refreshed as part of daily styling or when needed between color appointments.

• Lavender pigments counteract yellow and warm tones on blonde and gray hair
• Visible neutralizing effect right after application
• Safe for repeat use to maintain cooler, fresher color

Can I style my hair with it — will it feel crunchy or sticky?

This foam styles without the unwanted stiffness of traditional mousses. Instead of acrylic resins, it uses rosins (a natural, flexible substance) that create a soft, pliable hold so hair feels natural and moves freely.

• Soft, flexible texture that avoids crunch or residue
• Adds lift and bounce without weighing hair down
• Helps protect against breakage during styling

How do I use the foam for best results on blonde, highlighted, or gray hair?

Dispense a small amount and distribute through roots to ends on damp or dry hair, focusing on areas with visible brassiness. Comb or finger-style to distribute the tint evenly, then dry or air-dry as usual — no rinse required.

• Works on wet or dry hair; no rinsing necessary
• Use sparingly on very light hair to control intensity
• Reapply as needed between shampoo days for freshness

Will this foam work for darker shades like brunettes with orange tones?

While the lavender formula is formulated for blonde, highlighted, and gray hair, COLOR WOW offers a blue-toned foam for brunettes to target orange and brassy red tones. The purple foam can still soften warm edges on lighter brunettes but choose the blue product for deeper color correction on darker hair.

• Purple foam best for blonde and gray hair
• Blue Foam option available for brunette-specific toning
• Both versions are leave-in and designed to be non-staining and easy to use

Who is this for: This product is ideal for anyone with blonde, highlighted, or gray hair who wants a fast, leave-in solution to neutralize yellow or brassy tones while simultaneously styling. It suits users who dislike sticky, stiff mousses and prefer a lightweight, touchable finish — especially those looking to extend salon color between appointments and maintain a fresh, cool-toned look with minimal effort.

Ingredients

WATER, VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, METHYL HYDROGENATED ROSINATE, PARFUM, BENZALKONIUM CHLORIDE, DIAZOLIDINYL UREA, PANTHENOL, AMODIMETHICONE, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, IODOPROPYNYL BUTYLCARBAMATE, PPG-5-CETETH-20, LINALOOL, HEXYL CINNAMAL, CI 60730 (D&C VIOLET 2).