COLOR WOW Root Cover Up Medium Brown — Instant Gray Coverage, Water-Resistant Mineral Powder for Natural-Looking Roots

COLOR WOW Root Cover Up in Medium Brown is a fast, water-resistant mineral powder that instantly hides gray roots and regrowth for a natural, multi-dimensional finish that lasts until your next shampoo.

Designed for quick, precision touch-ups, this lightweight mineral powder adheres to individual strands and the scalp to camouflage roots, make sparse areas appear fuller, and refine the hairline without dyes, peroxide, or sticky residues. The formula blends pigments with light-reflective particles to mimic real hair depth and dimension, providing seamless coverage that holds through sweat, sleep, and even a swim.

How quickly will this cover my gray roots?

You can conceal gray or darker regrowth in seconds with targeted application that deposits color only where needed, avoiding mess and over-saturation. The powder's mineral base grips hair and scalp immediately, so results are visible the moment you apply.

• Instant coverage—no waiting for development time
• Precision application for targeted root lines and parting areas
• Blends with surrounding hair thanks to reflective pigments

Will the coverage stay put during daily activities?

The water-resistant formulation is designed to remain in place through everyday conditions until you shampoo it out. It resists transfer from light sweat and brief water exposure, giving reliable wear from one wash to the next.

• Water-resistant finish that stays until shampooed
• Transfer-resistant during normal movement and light moisture
• Removes easily with your regular cleansing routine

Can it make thin or sparse areas look fuller?

Yes—by depositing colored mineral powder at the roots and along the scalp, this product reduces contrast between hair and skin, visually increasing density. The reflective particles also add depth so regrowth blends more naturally with surrounding strands.

• Fills in exposed scalp to create the appearance of thicker hair
• Refines hairline and covers parting for seamless coverage
• Lightweight texture avoids flattening or weighing hair down

How do I apply it for the best, most natural result?

Use the built-in brush applicator or a small makeup brush to target roots, part lines, and sparse areas; apply lightly and build coverage where needed. Blend with fingertips or a comb to soften edges and achieve a natural transition between touched-up and untouched hair.

• Apply directly to dry hair and focus on roots or thin spots
• Layer lightly—one coat for subtle masking, more for stronger coverage
• Blend gently to disperse pigment and maintain dimension

Who is this for: COLOR WOW Root Cover Up in Medium Brown is ideal for anyone wanting a quick, non-permanent solution to visible gray roots, regrowth between color appointments, or areas of thinning hair. It suits busy people who need a no-fuss touch-up that resists daily moisture, swimmers or gym-goers who need dependable wear, and anyone preferring a peroxide-free, cruelty-free alternative to temporary sprays or creams. Safe for colored and natural hair, it’s a practical addition to a grooming or styling kit when natural-looking, wash-out coverage is preferred.

Ingredients

TALC, SYNTHETIC FLUORPHLOGOPITE, MICA, OCTYLDODECYL STEAROYL, STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS (CORN) STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, DIMETHICONE.