COLOR WOW Root Cover Up powder for gray roots — Light Brown, water-resistant, mineral formula

When you need a quick, no-fuss refresh between coloring appointments, this compact touch-up powder delivers precise coverage without dyes, waxes, or peroxide. It blends pigments and light-reflecting particles to mimic natural hair depth and dimension, adheres immediately to hair fibers, and rinses out with shampoo. Formulated cruelty-free and free of parabens and PPDs, the product is designed for people who want temporary, non-permanent root camouflage that survives sweat, rain, and even swimming.

How does this product blend with natural hair so it doesn't look painted on?

The powder uses multiple pigments plus reflective mineral particles to recreate the subtle highlights and lowlights of natural hair. Because it’s a dry mineral formula, it settles on each strand and the scalp for a soft, layered appearance rather than an opaque coating.

• Multi-pigment mix for depth and variation
• Reflective particles for natural-looking shine
• Fine mineral texture that adheres to hair fibers

Will it withstand sweat, rain, or a dip in the pool?

The lightweight, water-resistant formula is designed to stay put from one shampoo to the next, making it suitable for active days or travel. It resists smudging when you sweat or get wet, yet remains temporary and washes out with shampoo.

• Water-resistant finish stays through workouts and light water exposure
• Non-permanent—fully removed with regular shampooing
• Stays intact while you sleep or exercise

How do I apply it for precise root coverage and to conceal thinning?

Application is fast and targeted: use the integrated brush or a small makeup brush to deposit powder where you need it most. Layer lightly and build coverage to avoid excess product; focus on the root line and sparse areas to create the illusion of fuller hair.

• Use the built-in applicator for spot coverage
• Apply in short strokes along the part or regrowth line
• Layer for fuller coverage, then blend for a seamless finish

How long does the coverage last and how do I remove it?

Coverage lasts until your next shampoo—simply wash your hair to remove the powder completely. Because it’s mineral-based and doesn’t use permanent dyes, you can reapply as needed without chemical buildup between color appointments.

• Temporary coverage that rinses out with shampoo
• No peroxide, no waxes, and no PPDs to affect salon color
• Reapply daily or as necessary for touch-ups

Who is this for? COLOR WOW Root Cover Up in Light Brown is ideal for anyone wanting an easy, non-committal solution to hide gray roots, soften visible regrowth, or disguise thinning at the part. It suits busy people, athletes, frequent travelers, and anyone who prefers a cruelty-free, paraben-free alternative to quick root fixes. Use it between salon visits for a low-effort, natural-looking boost to your hair’s color and volume.

Ingredients

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).