COLOR WOW Root Cover Up temporary root touch-up — Black, water‑resistant mineral powder for instant gray coverage

COLOR WOW Root Cover Up in Black is a water-resistant mineral powder that instantly conceals gray roots and dark regrowth for natural-looking, multi-dimensional coverage that lasts until your next shampoo.

Quick to apply and mess-free, this temporary root touch-up uses a blend of pigments and light-reflecting minerals to camouflage visible roots, refine hairlines, and make sparse areas appear fuller without dyes, waxes, or peroxide. Designed for on-the-go fixes, it adheres to hair fibers for immediate results and washes out with shampoo, so you can maintain your color between salon visits or refresh your look after workouts, swimming, or a busy day.

How does this product hide gray roots and regrowth so fast?

The formula is a finely milled mineral powder that grabs onto hair shafts to mask the contrast between natural and colored hair. Reflective particles help the powder blend seamlessly for dimension and realism rather than a flat, painted look.

• Mineral-based pigments match and neutralize visible grays and dark regrowth.
• Reflective particles create natural depth and avoid an artificial finish.
• Instant adherence to hair fibers for no-mess application.
• Works on various hair textures and lengths for quick coverage.

Will the coverage survive sweat, rain, or a swim?

Yes — the water-resistant formula is engineered to stay put through everyday activities until it's removed with shampoo. It’s reliable for workouts, unexpected showers, and short swims, though vigorous rubbing or very long exposure to chlorinated or salt water may eventually reduce coverage.

• Water-resistant finish stays in place during exercise and light water exposure.
• Removes fully with regular shampoo when you’re ready to start fresh.
• No transfer onto pillows or clothing under typical conditions.
• Best for temporary, between-salon use rather than permanent color change.

How precise is the application for edges, part lines, or thinning areas?

The powder delivers precise, buildable coverage that’s easy to target along hairlines, partings, and sparse patches. Use a small brush or the provided applicator to deposit product exactly where needed, then blend for a natural finish that visually increases density.

• Fine texture allows controlled application for hairline and part touch-ups.
• Build coverage gradually to avoid over-depositing product.
• Blends into surrounding hair for a seamless look.
• Helps disguise exposed scalp and create the appearance of fuller hair.

Is this product safe for regular use and different hair types?

Formulated without waxes and PPDs and not tested on animals, this temporary powder is suitable for most hair types and tones that match the shade. Because it’s a surface-applied mineral formula, it won’t chemically alter hair color or texture.

• Cruelty-free and free from waxes and PPD chemicals.
• Surface color that won’t change or damage hair fibers.
• Works on straight, wavy, curly, and coily hair when matched correctly.
• Washes out with shampoo — safe for regular between-salon use.

Who is this for? COLOR WOW Root Cover Up in Black is ideal for anyone wanting an immediate, non-permanent solution for visible gray roots, dark regrowth, or thinning areas — especially busy professionals, frequent exercisers, travelers, and people who prefer maintaining color between salon visits. If you need a fast, discreet, and water-resistant touch-up that blends naturally and removes easily with shampoo, this product delivers targeted coverage without the commitment of permanent color.

Ingredients

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide)