COLORCHARM Demi-Permanent Hair Color 7A Medium Cool Blonde Gloss, 2 fl oz — Shea Butter Shine

COLORCHARM 7A Medium Cool Blonde is a demi-permanent gloss that refreshes, tones, and adds shine to cool blonde hair without ammonia in a convenient 2 fl oz bottle.

Whether you need to neutralize brassiness, revive faded cool blonde tones, or simply add a glossy boost, this Wella COLORCHARM demi-permanent shade delivers translucent, shiny color with less damage than permanent dyes. Enriched with shea butter and formulated without animal-derived ingredients, ammonia, gluten, parabens, or phthalates, it’s designed to enhance hair appearance for up to 24 washes depending on hair type.

How does this gloss refresh and tone cool blonde hair?

The 7A Medium Cool Blonde gloss deposits gentle pigment that neutralizes warm undertones and evens out faded color without lifting natural hair level. Because it’s demi-permanent, it sits on the hair surface and in the cuticle rather than breaking down the cortex, making it a low-impact option for toning.

• Deposits cool ash-violet pigments to reduce brassiness
• Works on color-treated and natural hair
• Lasts up to 24 washes depending on hair porosity

What results can I expect after one application?

Expect visible shine and a refreshed cool-blonde tone immediately after application. Color intensity and longevity depend on your starting hair color and porosity; lower porosity or finer hair may show payoff faster, while porous hair may absorb more pigment.

• Instant glossy finish thanks to shea butter-enriched formula
• Subtle to moderate tone correction without permanent commitment
• Gradual fade over multiple washes rather than abrupt loss

How should I use COLORCHARM 7A for best results?

Apply to clean, towel-dried hair for consistent coverage, and follow the recommended processing time on the product instructions for shade intensity. Use gloves and process at room temperature; rinse thoroughly until water runs clear and follow with conditioner for smooth feel.

• Use on damp hair for even distribution
• Process per label timing to control intensity
• Rinse and condition to lock in shine and softness

Is this gloss safe for regular use and all hair types?

The demi-permanent formula is designed to be gentler than permanent color and can be used repeatedly to maintain tone and shine. It’s formulated without ammonia and common additives like parabens and phthalates, and includes moisturizing shea butter to help reduce dryness during color-refresh sessions.

• Suitable for most hair textures when used as directed
• Free of ammonia, gluten, parabens, and phthalates
• Not animal ingredient-derived; perform patch test if allergic

Who is this for: COLORCHARM 7A Medium Cool Blonde Gloss is aimed at anyone with cool or brassy blonde tones who wants a quick, lower-impact way to refresh shade and add shine—ideal for color-treated clients, at-home maintainers, and stylists needing a small-volume, reliable gloss. The 2 fl oz size is convenient for single-use touch-ups, salon trials, or travel kits.