COLORCHARM Permanent Liquid Hair Color - 050 Cooling Violet Additive, 1.42 fl oz | Neutralizes Warmth & Boosts Cool Tone

This compact 1.42 fl oz bottle is part of COLORCHARM’s liquid permanent color line engineered for salon-quality performance at home or behind the chair. Formulated with the brand’s Liquifuse system, the dye penetrates and bonds with each strand for predictable deposition and improved color durability. The product is color-family coded to simplify shade choices and has a light floral scent for a more pleasant application.

How does this additive affect brassiness and warm undertones?

The Cooling Violet Additive is formulated to offset yellow or orange warmth in lighter hair levels. When mixed into a base shade, it shifts the final result toward cooler violet-infused tones without dramatically darkening the color.

• Add to light blondes to reduce yellow cast.
• Use sparingly to avoid over-violet results.
• Works well with neutral and ash families for cooler finishes.

What kind of coverage and longevity can I expect?

As a permanent liquid color, this formula is designed to thoroughly saturate strands for even gray blending and longer-lasting vibrancy. The Liquifuse system helps the pigment bind with hair fiber, improving fade resistance versus untreated hair.

• Up to full gray coverage when used per instructions.
• Enhanced shine compared with untreated hair.
• Fades more slowly when following proper aftercare.

How should I mix and process this liquid color?

Follow the recommended mix ratio of 1 part color to 2 parts developer for optimal performance; adjust only if specifically directed by a professional. Typical processing includes an initial 15 minutes then up to an additional 30 minutes depending on starting level and desired result.

• Mix 1:2 color to developer thoroughly until uniform.
• Process 15 minutes, then assess and continue up to 30 more minutes if needed.
• Rinse and follow with conditioner suited for color-treated hair.

Is the scent and application comfortable for at-home use?

The formula carries a subtle floral fragrance to reduce strong chemical odors during application. The liquid delivery allows for smooth, even application and easy intermixing with other shades from the COLORCHARM family.

• Light floral scent for a more pleasant experience.
• Liquid texture disperses evenly through hair.
• Compatible with the brand’s 62 intermixable shades across five tonal families.

Who is this for: COLORCHARM 050 Cooling Violet Additive is intended for stylists and experienced at-home users who want to cool warm tones, refine blondes, or tweak existing formulations. It’s a convenient option for anyone working with COLORCHARM’s liquid permanent system who needs precise tone control, reliable gray coverage, and a fade-resistant finish.

Ingredients

UNDECETH-3, WATER/EAU, OLEIC ACID, ISOPROPYL ALCOHOL, AMMONIUM HYDROXIDE, LAURETH-2, FRAGRANCE/PARFUM, TOLUENE-2,5-DIAMINE SULFATE, DISODIUM EDTA, ASCORBIC ACID, SODIUM SULFITE, 2,4-DIAMINOPHENOXYETHANOL HCL, m-AMINOPHENOL, RESORCINOL.