ColourPop Crème Gel Waterproof Eyeliner — Plum Smash, 18HR Wear, Ultra-Pigmented Matte/Metallic

ColourPop Crème Gel Waterproof Eyeliner in Plum Smash is an ultra-pigmented, long-wear gel pencil that delivers 18-hour, smudge-resistant color in a rich plum finish with matte and metallic options.

Made to layer, line, and define, this vegan and cruelty-free Crème Gel pencil glides on smoothly and sets into a waterproof finish that stands up to busy days and nights. The slim 0.01 oz stick is formulated for intense color payoff—ideal for subtle daytime definition or bold, smokey looks. Lightweight and creamy when applied, it dries down to a durable film so your line keeps its shape without transferring.

How long will the Plum Smash liner stay put during the day?

The Crème Gel formula is built for extended wear and resists smudging and fading for up to 18 hours under normal conditions. It’s water-resistant once set, so brief exposure to moisture or humidity won’t easily break down the liner. For maximum longevity, allow a few seconds after application for the liner to set.

• 18-hour wear claim for typical daily use
• Waterproof finish that resists light moisture and sweat
• Dries down to minimize transfer on lids and lower lash line

What finish and pigmentation can I expect from Plum Smash?

Plum Smash offers intense color in a deep plum tone that reads richly on all skin tones. Available in both matte and metallic expressions, the gel pencil delivers vivid payoff in a single glide. The creamy texture deposits saturated color without skipping or pulling.

• Ultra-pigmented formula for bold, even lines
• Matte and metallic finishes to suit different looks
• Smooth application that layers nicely with eyeshadow or gel liners

How should I apply and shape the liner for best results?

Apply the pencil directly along the lash line or waterline for precise definition, then build or wing as desired. To create a smokey effect, blend immediately with a small pencil brush before the formula sets. Avoid over-advancing the tip to prevent breakage and store with the cap closed to maintain creaminess.

• Line close to lashes for natural definition
• Blend quickly for a smoked-out finish, then let set
• Use a light hand and store capped to protect the tip

Is this formula vegan and safe for sensitive eyes?

ColourPop’s Crème Gel Eyeliner is cruelty-free and formulated without animal-derived ingredients. The pencil is created for everyday wear and many users with sensitive eyes find it comfortable; however, individual sensitivities vary. If you have very reactive eyes, patch testing before full application is recommended.

• Vegan and cruelty-free formulation
• Designed for everyday cosmetic use, including waterline
• Patch test advised for very sensitive or reactive skin

Who this is for: ColourPop Crème Gel Waterproof Eyeliner in Plum Smash is tailored for makeup lovers who want bold, long-lasting color in a compact pencil—perfect for anyone from minimalist liners to adventurous smokey-eye creators. It’s a smart pick for cruelty-free shoppers and those who need a waterproof, high-pigment option that performs through long days and nights.