COVERGIRL Clean Fresh Yummy Blur Lipstick — 140 Into the Blur Mauvy Pink, Soft-Focus Matte, Vegan

COVERGIRL Clean Fresh Yummy Blur Lipstick in 140 Into the Blur is a pillowy soft matte lipstick that instantly blurs lip lines for a diffused, wearable mauvy-pink finish in one swipe.

This lipstick blends a soft-focus matte look with a silky, moisture-rich texture and a pleasant pear scent. Designed to soften lip edges and create a gradient, blurred effect, the formula uses spherical blurring powders plus a conditioning oil complex for even coverage without stiffness. It's vegan and Leaping Bunny approved, formulated without parabens, talc, or mineral oil, and comes in universally flattering shades for everyday wear.

How does this lipstick create a blurring effect?

The blurring result comes from a combination of spherical powder particles that scatter light and a conditioning oil complex that smooths texture. Together they reduce the appearance of fine lip lines and give lips a softer, less-defined outline.

• Spherical blurring powders diffuse light for a soft-focus finish
• Conditioning oils fill and smooth lip texture for seamless glide
• Ultra-blendable formula builds from subtle wash to fuller coverage

What is the finish, feel, and scent like during wear?

The finish is a pillowy soft matte—matte in appearance but cushioned to the touch. You'll feel a silky, lightweight film rather than a drying lipstick. The shade 140 Into the Blur offers a mauvy-pink tone with a fresh pear fragrance for a subtly fruity experience.

• Soft matte finish with a cushiony mouthfeel
• Silky texture avoids tackiness and layers smoothly
• Pear-scented for a light, pleasant wear experience

Is this formula clean and cruelty-free?

Yes. The product is vegan and carries Leaping Bunny approval from Cruelty-Free International, indicating it was developed without animal testing. It is also formulated without parabens, talc, or mineral oil for a cleaner ingredient profile.

• Vegan formula suitable for plant-based shoppers
• Leaping Bunny approved — Cruelty-Free International recognized
• Free from parabens, talc, and mineral oil

How can I use it to get that soft-focus, gradient lip look?

For a blurred gradient, swipe the lipstick across the center of your lips and gently press lips together, then use a fingertip to pat color outward toward the edges. Layering a second thin swipe builds intensity while retaining the diffused outline.

• Apply a single central swipe for a natural, diffused wash
• Pat with fingertip to soften edges into a gradient
• Layer lightly for deeper color without harsh lines

Who is this for: COVERGIRL Clean Fresh Yummy Blur Lipstick in 140 Into the Blur is ideal for anyone who wants a comfortable matte look that doesn’t emphasize lip texture—perfect for everyday wearers seeking low-effort, modern color. It suits shoppers prioritizing cruelty-free and vegan cosmetics, those who prefer lightweight, flavored lip products, and anyone who likes a soft-focus, natural-to-built-up finish without heavy formulas.

Ingredients

INGREDIENTS: DIMETHICONE, C12-15 ALKYL BENZOATE, OCTYLDODECANOL, SILICA, SYNTHETIC WAX, MICA, HYDROGENATED POLYISOBUTENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYSILICONE-11, SQUALANE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, POLYPHENYLSILSESQUIOXANE, PUNICA GRANATUM STEROLS, VITIS VINIFERA (GRAPE) SEED OIL, SQUALENE, CAPRYLYL GLYCOL, PARFUM/FRAGRANCE, COCOS NUCIFERA (COCONUT) OIL, MEDICAGO SATIVA (ALFALFA) EXTRACT, STEVIA REBAUDIANA LEAF/STEM EXTRACT, [MAY CONTAIN/PEUT CONTENIR/+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 7 LAKE (CI 15850), YELLOW 5 LAKE (CI 19140)].