Davines NOUNOU Hydrating Shampoo for Chemically Treated Hair, 8.45 fl oz — Gentle Nourishing Cleanser

This rich, creamy shampoo is formulated to gently remove impurities while delivering moisture and softness to hair that has been lightened, colored, relaxed, or otherwise chemically treated. Made in Parma, Italy, the NOUNOU formula combines Fiaschetto tomato extract with expertly selected surfactants to help restore manageability and improve the look and feel of stressed strands without stripping color.

How does NOUNOU Shampoo care for chemically treated hair?

NOUNOU Shampoo targets the specific needs of processed hair by supplying conditioning agents and mild cleansing ingredients that respect delicate, porous fibers. It helps reduce friction, making wet hair easier to detangle and less prone to breakage during combing.

• Contains Fiaschetto tomato extract for nourishment and shine
• Mild surfactants protect color and moisture balance
• Rich texture cushions hair for gentler washing and less tangling

Will it help dry or brittle ends feel softer?

The formula replenishes surface moisture and smooths the hair cuticle so ends appear softer and more manageable after regular use. While not a replacement for a targeted treatment or mask, it prepares hair to receive additional conditioning support effectively.

• Deeply hydrating base reduces roughness
• Improves softness and combability after lathering
• Works well with leave-in conditioners or treatment masks

Is NOUNOU Shampoo suitable for colored or highlighted hair?

Yes — the gentle cleansing system is formulated to respect color-treated hair, minimizing unnecessary fading while keeping strands clean. Its conditioning profile helps preserve vibrancy by maintaining moisture and reducing friction that can strip color.

• Non-aggressive detergents help protect color longevity
• Restores moisture without heavy residue
• Safe for frequent use on highlighted or dyed hair when paired with Davines color care routines

How should I use it for best results?

Apply a small amount to wet hair, emulsify into a gentle lather and rinse thoroughly; repeat if needed. Follow with a Davines NOUNOU conditioner or a nourishing mask to lock in moisture and maximize softness.

• Use daily or as part of a regular washing routine
• Pair with NOUNOU conditioner or mask for intensive care
• Finish with a lightweight leave-in for extra protection and manageability

Who is this for: Davines NOUNOU Shampoo is designed for people with highly processed, chemically treated, dry, or brittle hair who want a gentle but nourishing daily cleanser. It's well suited to anyone seeking to restore softness and manageability after coloring, bleaching, perming, or straightening, and who prefers products crafted with natural extracts and mindful production practices.

Ingredients

Mixture of biodegradable surface - softness and silkiness Phenethyl Benzoate - stronger polishing effect Tomato Fiaschetto Guaceto - has remarkable toning and nourishing product with Zero Impact® with Tomato Fiaschetto Torre Guaceto from Slow Food Presidium of Brindisi, Puglia