Davines OI Shampoo - Milky-Smooth Sulfate-Free Daily Cleanser, 9.47 fl oz | Roucou Oil for Shine & Softness

Crafted in Parma, Italy, OI Shampoo from Davines blends naturally sourced ingredients with salon-grade formulation to deliver a fragrant, sensorial cleanse suitable for all hair types. The formula is celebrated for creating a silky feel and an immediately noticeable shine while remaining gentle enough for everyday use. Packaged as a 9.47 fl oz (280 ml) bottle, this non-sealed product is part of Davines' commitment to beauty aligned with sustainability and high-quality botanical extracts.

How does OI Shampoo make hair feel softer and look shinier?

The formula centers on roucou oil, a plant-derived ingredient rich in antioxidants and carotenoids that helps smooth the hair surface and reflect light. That smoothing effect reduces friction and improves manageability, so hair feels velvety after rinsing. The lightweight cleansing agents remove buildup without stripping natural oils, leaving hair with improved tactile softness.

• Roucou oil for surface smoothing and enhanced light reflection
• Sulfate-free surfactants that cleanse gently
• Conditioning agents to reduce tangles and friction

Will this shampoo work for my hair type and my daily routine?

OI Shampoo is formulated for all hair types and designed for regular use, from everyday cleansing to part of a weekly salon-style routine. Its balanced formula delivers lift and body without weighing hair down, making it suitable for fine to medium textures as well as normal to dry hair. Those with very oily roots or specialized scalp conditions should adjust frequency as needed.

• Suitable for all hair types, including color-treated hair
• Gentle enough for daily washing
• Provides lightweight volume and manageability

How does OI Shampoo protect hair from environmental and aging effects?

Davines uses antioxidant-rich ingredients to defend hair fibers from oxidative stresses like pollution and UV exposure. While no product can stop biological aging, antioxidants help neutralize free radicals that accelerate surface damage and dullness. Regular use supports maintained softness and a brighter, more reflective appearance over time.

• Antioxidant components help counteract environmental aggressors
• Roucou oil contributes carotenoids that support surface integrity
• Formulation avoids harsh sulfates that can accelerate dryness

What should I expect from the scent, texture, and application?

Users describe OI Shampoo as delivering a pleasant, aromatic washing experience with a creamy lather that spreads easily through wet hair. A little goes a long way: emulsify with water and massage into scalp and lengths, then rinse thoroughly. The product's sensorial profile is part of Davines' approach to create daily rituals that feel indulgent and effective.

• Creamy lather for easy distribution and gentle cleansing
• Distinctive fragrance for a pleasurable shower experience
• Designed to pair with OI conditioner and treatments for best results

Who is this for: Davines OI Shampoo is intended for anyone seeking a salon-grade, sulfate-free daily shampoo that prioritizes softness, shine and lightweight volume. It appeals to people who favor natural-origin ingredients and fragranced formulations, prefer vegan-friendly and sustainably minded brands, and want a gentle cleanser made in Italy. If you want a versatile shampoo to improve manageability and enhance surface gloss while avoiding harsh detergents, OI Shampoo is built for that routine.

Ingredients

AQUA / WATER / EAU, Sodium Lauroyl Methyl Isethionate, DISODIUM LAURETH sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl BETAINE, SODIUM LAURYL Sulfoacetate, PANTHENOL, PARFUM / FRAGRANCE, BENZYL ALCOHOL, SODIUM METHYL 2-SULFOLAURATE, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, PPG-26-Buteth-26, phenethyl BENZOATE, Coco-Glucoside, glyceryl oleate, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, GLYCOL Distearate, CITRIC ACID, SODIUM HYDROXIDE, trisodium ethylenediamine DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, Amodimethicone, GUAR Hydroxypropyltrimonium CHLORIDE, C11-15 PARETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM CHLORIDE, GLYCERYL STEARATE, LAURETH-9, GLYCERIN, CITRONELLOL, geraniol, trideceth-12, Bixa Orellana SEED EXTRACT , TOCOPHEROL, PALM Glycerides Hydrogenated CITRATE, Lecithin, Ascorbyl Palmitate