Devoted Creations Purple-Toning Shampoo for Blonde & Silver, 12.25 oz, Neutralizes Brassiness

Devoted Creations Blonde Obsession 12.25 ounces is a purple-toning shampoo formulated to neutralize brassiness and refresh cool blonde, silver, and highlighted hair between salon visits.

This concentrated purple shampoo is created for blondes, silver tones, and lightened hair that need color correction and brightening without a full salon service. Its violet pigments counteract orange and yellow undertones while gently cleansing, helping restore cooler, more vibrant blonde shades. The 12.25-ounce size is salon-friendly and also practical for home maintenance routines.

How does Blonde Obsession reduce brassiness?

The purple pigments in Blonde Obsession deposit neutralizing color on warm, yellow, and orange tones as you cleanse. This helps cancel unwanted brassiness while lifting and clarifying hair, so the result appears cooler and more even in tone without heavy product buildup.

• Violet pigments counter yellow and orange undertones.
• Cleanses while delivering temporary toning effects.
• Works on natural blonde, highlights, balayage, and gray hair.

How often should I use this purple shampoo?

Frequency depends on your hair’s porosity and the level of brassiness. Most users start with once or twice weekly and adjust based on results—more frequent use for resistant brassiness, less often for fine or porous hair.

• Begin with 1–2 uses per week to test toning strength.
• Rinse promptly if a deeper cool tone is reached.
• Alternate with a regular moisturizing shampoo to avoid dryness.

How do I apply Blonde Obsession for best results?

Apply to wet hair, lather focusing on mid-lengths and ends where brassiness shows most, then leave on 1–5 minutes depending on desired toning. Rinse thoroughly and follow with conditioner; shorter time for fine hair, longer for darker or stronger brassy tones.

• Wet hair thoroughly before applying.
• Work into a rich lather and leave for 1–5 minutes.
• Rinse well and condition to maintain moisture and shine.

Will Blonde Obsession damage my color or hair?

Blonde Obsession is designed to tone and cleanse, not to chemically lighten or alter permanent color. When used as directed it refreshes cool tones without replacing professional color services; however, overuse can cause temporary violet buildup on very porous hair.

• No bleaching or permanent lightening action.
• Rinse thoroughly to prevent temporary violet residue.
• Use a hydrating conditioner after to maintain hair health.

Who is this for: Blonde Obsession is ideal for anyone with highlighted, lightened, platinum, ash blonde, or silver hair seeking an at-home product to minimize warmth between salon visits. It suits salon professionals and at-home users who want an easy, controlled way to refresh cool tones, especially those managing brassiness from sun, mineral buildup, or heat styling. If you have very dark hair or are seeking permanent color correction, consult your colorist before use.

Ingredients

Ingredients: Aloe Barbadensis Leaf Juice, Propanediol, Panthenol, Dimethicone, Isopropyl Myristate, Cetyl Alcohol, Glyceryl Stearate, Polyacrylamide, Tapioca Starch, Glycerin, Tyrosine, Coco-Glucoside, Caprylyl Glycol, Alcohol, Glaucine, Dimethicone Crosspolymer, Hydroxypropyl Cyclodextrin, Palmitoyl Tripeptide-38, Acetyl Dipeptide-1 Cetyl Ester, Pyrus Malus (Apple) Fruit Extract, Caffeine, Aqua (Water), Fucus Vesiculosus Extract, Centella Asiatica Extract, Carnitine, Coenzyme A, Bupleurum Falcatum Root Extract, Ascorbic Acid, C13-14 Isoparaffin, Butylene Glycol, Acetyl Tyrosine, Hydrolyzed Vegetable Protein, Adenosine Triphosphate, Oleoyl Tyrosine, Oleic Acid, Potassium Caproyl Tyrosine, Tocopherol, Phenoxyethanol, Ethylhexylglycerin, Biosaccharide Gum-1, Polysorbate 80, Laureth-7, Parfum, Benzyl Benzoate, Citral, Citronellol, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Lilial, Linalool, Alpha-Isomethyl Ionone