e.l.f. Brow Laminating Gel, Strong-Hold

e.l.f. Brow Laminating Gel is a clear, strong-hold brow gel that sculpts, sets and creates a laminated brow effect at home without stiffness.

This lightweight, water- and flake-resistant formula from e.l.f. delivers the brand's strongest hold to lock brows in place while keeping them touchable. The dual-ended applicator pairs a precision spoolie with a shaping comb so you can apply, comb and sculpt brows with accuracy—no salon visit required. It’s vegan, cruelty-free and formulated to set brow hairs for a groomed, lifted look that lasts through daily wear.

How do I get a laminated-brow finish at home?

Start with clean, dry brows and use the precision spoolie to distribute a small amount of gel evenly through the hairs. Brush the hairs upward and outward, then use the comb side to smooth and define the shape; press the hairs into place with the brush to lock in the laminated look.

• Apply a small amount to dry brows for best hold.
• Brush hairs back and forth to fully coat each strand.
• Use the comb to sculpt and the brush to press hairs into the desired direction.
• Let the gel dry clear—no residue or visible film.

Will this feel stiff or flaky on my brows?

The formula is designed to deliver strong hold without the rigid, crunchy finish common to some setting gels. It dries clear and remains flexible to the touch while resisting flaking throughout normal wear.

• Strong-hold texture that avoids stiffness.
• Clear-drying finish for a natural look.
• Formulated to minimize visible flakes during the day.

Is it water-resistant and long-lasting for all-day wear?

Yes—this brow gel is water-resistant and intended to keep styled brows in place through typical daily activities. While designed for lasting hold, gentle removal with a cleanser or makeup remover is recommended at the end of the day.

• Water-resistant formulation for sweat and humidity tolerance.
• Strongest hold from e.l.f. for extended set time.
• Removes with standard oil-based or micellar makeup removers.

How do I use the dual-ended applicator for best results?

The dual-ended design gives you precision and control: the spoolie deposits and distributes product while the comb refines and sculpts the shape. Work in short strokes and adjust the amount of gel to suit your desired hold and brow thickness.

• Use the spoolie to apply and coat brow hairs evenly.
• Comb through to define arches and tidy stray hairs.
• Finish by pressing hairs into place with the brush for a laminated effect.

Who is this for: This gel is ideal for anyone who wants a polished, laminated brow look without booking a salon appointment—perfect for people with unruly hairs who need strong, lasting control, and for makeup lovers seeking a clear, natural finish. It’s also suited to shoppers who prefer vegan, cruelty-free beauty products and simple, effective brow tools in one compact tube.

Ingredients

Aqua, Ceteareth-30, Glycerin, Acrylates Copolymer, Paraffin, Microcrystalline Wax, Butylene Glycol, Hydrogenated Polyisobutene, Paraffinum Liquidum, Euphorbia Cerifera Wax, Copernicia Cerifera Cera, PVP, Palmitic Acid, Stearic Acid, Alcohol, Phenoxyethanol, Polysorbate 80, Aminomethyl Propanol, Hydroxypropyl Methylcellulose, Xanthan Gum, Tocopheryl Acetate, Ethylhexylglycerin, Disodium EDTA, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Sodium Chloride