e.l.f. Power Grip Primer – Gel Face Primer with 4% Niacinamide, 0.81 fl oz, Lightweight Dewy Hold

e.l.f. Power Grip Primer + 4% Niacinamide is a clear, gel-based face primer that grips makeup while helping to visibly even and brighten skin tone.

This lightweight primer combines the sticky, makeup-gripping texture of e.l.f.'s Power Grip formula with 4% niacinamide to help improve the look of uneven tone and dullness while creating a dewy finish. The translucent gel melts into skin for a smooth application base, letting foundation and concealer adhere better and wear longer without looking heavy. Because it dries clear, it works across all skin tones and types, and it’s formulated vegan and cruelty-free.

How does this primer help my makeup last through the day?

The gel formula has a slightly tacky texture that creates grip between skin and makeup, reducing slipping and fading. It helps foundation and color cosmetics settle and stay put so you don’t need frequent touch-ups.

• Sticky gel base increases product adhesion
• Creates a smoother surface for even foundation application
• Reduces transfer and midday patchiness
• Set time: allow ~30 seconds before applying makeup

Will the primer make my skin look oily or heavy?

No — the primer goes on clear and leaves a fresh, dewy glow rather than a greasy film. The lightweight gel settles without feeling heavy, so it works for oily, dry, combination, and normal skin types when used sparingly.

• Translucent finish pairs with all skin tones
• Gel texture gives radiance without excess shine
• Absorbs quickly when patted in with fingertips
• Use a pea-sized amount for full-face coverage

What does the 4% niacinamide do in this formula?

Niacinamide is included at 4% to help visibly even skin tone and brighten areas that look dull. In this primer it supports a more uniform-looking complexion while you prep for makeup, and it blends seamlessly into the gel base without adding weight.

• Helps reduce the appearance of discoloration and dullness
• Compatible with daily makeup routines
• Works under foundation without pilling
• Non-comedogenic when used as directed

How should I apply Power Grip Primer for the best results?

Warm a small amount between your fingertips and pat it across the face, focusing on areas where makeup tends to fade or slide. Let the product set for about 30 seconds before layering foundation to maximize grip and longevity.

• Apply a pea-sized amount to forehead, cheeks, and chin
• Pat gently rather than rubbing to preserve the tacky finish
• Wait ~30 seconds for primer to set before foundation
• Build only where you want extra hold or glow

Who is this for: e.l.f. Power Grip Primer + 4% Niacinamide is aimed at anyone who wants makeup to adhere better and look fresher longer, especially people concerned with uneven tone or dullness. It suits all skin tones and most skin types — from oily to dry — and is a good pick for those who prefer vegan, cruelty-free beauty products. If you want a lightweight, dewy primer that adds both makeup hold and skin-brightening support, this product offers an easy step to add to your routine.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140)