Eau Thermale Avène Vitamin Activ Cg Radiance Serum — Vitamin Cg + Niacinamide & Bakuchiol, Lightweight Brightening 30ml

Avène Vitamin Activ Cg Radiance Concentrated Serum is a lightweight, antioxidant-rich facial serum that brightens skin, helps fade dark spots, and smooths fine lines using Vitamin Cg, niacinamide, and bakuchiol.

This clinically informed serum from Eau Thermale Avène combines a stabilized pro‑vitamin Cg (Ascorbyl Glucoside), niacinamide, and plant-derived bakuchiol to target dullness, uneven tone, and the visible signs of aging. The formula is designed to deliver an immediate radiance boost while working over weeks to reduce the appearance of dark spots and wrinkles. It’s formulated with high sensory appeal—lightweight, non-greasy, and predominantly natural-origin ingredients with sustainable packaging.

How quickly will I notice brighter skin?

Many users see an instant luminous effect after application thanks to the serum’s illuminating base and antioxidant action. With continued nightly or twice-daily use, skin tone appears more even and radiance improves over the first few weeks.

• Pro-vitamin Cg offers a rapid brightening effect upon application.
• Antioxidant-rich formula helps counteract dulling environmental stressors.
• Visible improvement in radiance typically within days; tone-evening within weeks.

Will it reduce dark spots and fine lines?

The serum combines niacinamide and bakuchiol with ultra-optimized Vitamin Cg to address pigmentation irregularities and the appearance of fine lines. Clinical-style results are seen with consistent use—many notice a reduction in dark spots and smoother skin texture within about a month.

• Niacinamide supports skin barrier and helps even skin tone.
• Bakuchiol delivers retinol-like smoothing benefits with gentler tolerance for many skin types.
• Vitamin Cg provides antioxidant protection and contributes to long-term brightening.

How does the texture feel and how should I use it?

The serum is lightweight and absorbs quickly, leaving no sticky or greasy residue. Apply a few drops to clean skin morning and/or evening, follow with moisturizer and SPF in the morning for protection; patch test if you have sensitive skin or are combining with other actives.

• Light, moisturizing texture suitable under makeup or night creams.
• Use 2–3 drops for face and neck; spread evenly until absorbed.
• Pair with daily SPF to protect results from pigmentation recurrence.

Is this product natural or sustainable?

Avène emphasizes natural-origin ingredients and sustainable design: the serum contains a high percentage of natural-origin components and comes in eco-considered packaging. The brand balances dermatological performance with environmental awareness.

• Contains 94% natural-origin ingredients.
• Formulated with a stable, ultra-optimized Vitamin Cg equivalent to higher Vitamin C potency.
• Sustainable packaging elements reduce environmental impact where possible.

Who this is for: Avène Vitamin Activ Cg Radiance Concentrated Serum is aimed at people with dull or uneven skin tone, early signs of aging such as fine lines and dark spots, and anyone who wants a lightweight, well-tolerated antioxidant serum. It's suitable for most skin types seeking brighter, more even-looking skin—those with highly reactive conditions should introduce it gradually and consult a dermatologist if unsure.

Ingredients

Avene Thermal Spring Water (Avene Aqua), Glycerin, Niacinamide, Pentylene Glycol C9-12 Alkane, Caprylic/Capric Triglyceride, Pentaery Thrityl Tetracaprylate/Tetracaprate, Ascorbyl Glucoside, Bakuchiol, 1.2-Hexanediol Acacia Senegal Gum Butylene Glycol Citric Acid, Coco-Caprylate/Caprate, Fragrance (Parfum), Glyceryl Behenate, Glyceryl Dibehenate, Sodium Citrate, Sodium Dilauramidoglutamide Lysine, Sodium Hyaluronate, Sodium Hydroxide, Tocopheryl Glucoside, Tribehenin, Water (Aqua) Xanthan Gum.