ELEVEN AUSTRALIA Blonde Toning Shampoo 10.1 fl oz — Purple toning formula, Sulfate-free to neutralize brassiness

ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is a sulfate-free purple toning shampoo that uses a blue base with Ext Violet 2 to neutralize brassiness and refresh blonde or color-treated hair.

Created for both natural and color-treated blondes, this shampoo targets unwanted warm or brassy tones while gently cleansing. The specially blended blue base combined with Ext Violet 2 deposits cool pigments on the hair surface to counteract yellow and orange hues. Because it's sulfate-free, it cleans without stripping color or over-drying, leaving hair cleaner, smoother and visibly brighter after each wash.

How does this shampoo reduce brassiness?

The formula uses a blue base and Ext Violet 2 pigment to neutralize warm undertones that make blonde hair look dull or brassy. These pigments sit on the hair shaft to subtly cancel yellow and orange reflections, restoring a cooler, fresher blonde tone.

• Blue base and Ext Violet 2 target yellow/orange undertones
• Deposits color evenly to avoid uneven toning
• Suitable for natural and dyed blondes seeking cooler tones

Will this shampoo damage my color or dry my hair?

No—this is a sulfate-free formulation designed to cleanse without the harsh surfactants that can fade color or strip moisture. It helps maintain salon color vibrancy while providing a gentler wash than traditional sulfate shampoos.

• Sulfate-free surfactants preserve color longevity
• Gentle cleansing reduces over-stripping of natural oils
• Safe for regular use as part of a color-care routine

How often should I use Keep My Colour Blonde Shampoo?

Frequency depends on your hair’s porosity, color intensity and desired tone control; many users alternate with a regular moisturizing shampoo two to three times per week. For stronger toning, leave a light lather on for one to three minutes before rinsing, then follow with a conditioner.

• Use 1–3 times weekly for maintenance
• Leave on briefly for intensified toning when needed
• Alternate with a hydrating shampoo to avoid over-toning

What results can I expect after using this product?

Expect cooler, brighter-looking blonde with reduced brassiness and improved manageability. The combination of pigments and a gentle cleansing base helps hair appear cleaner and color-refreshed without stiffening or heavy residue.

• Visible reduction in yellow and orange tones
• Softer, more polished texture and easier styling
• Color looks fresher between salon visits

Who is this for: ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is designed for anyone with light, bleached, highlighted, or color-treated blonde hair who wants to control warmth and maintain a crisp, cool tone. It suits both men and women seeking a sulfate-free option to refresh their blonde at home without aggressive stripping. If you need stronger correction for very brassy hair, consider using it more frequently or pairing with a targeted purple mask; for everyday gentle maintenance, alternate with a moisturizing shampoo and conditioner to preserve hair health and shine.

Ingredients

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)