F FRAMESI Color Lover Dynamic Blonde Violet Shampoo — 16.9 fl oz, Sulfate-Free Purple Toner for Blonde & Gray Hair

This salon-grade, sulfate-free shampoo deposits cool violet pigments while gently cleansing to maintain a crisp, brighter tone between color services. The vegan formula avoids sulfates, parabens, DEA and sodium chloride and adds UV and heat protection to help color look fresher. Lightweight and non-building, it works as an in-shower toner to refine warmth and support longer-lasting color when used with the Dynamic Blonde conditioner.

How quickly will I notice brass reduction?

Most users see visible neutralization after the first application, especially when left on for a few minutes. Results vary by starting shade and porosity, but repeated, controlled use refines warmth over time without overt purple staining.

• Leave on 2–3 minutes for stronger toning effect.
• Alternate with regular shampoo (every 2–3 washes) to avoid over-depositing pigment.
• Best paired with Framesi Color Lover Dynamic Blonde Conditioner for balanced moisture and tone.

Will it dry out my hair or fade color faster?

The formula is moisture-conscious and free of harsh sulfates that can strip color. It cleanses while helping to preserve vibrancy, and includes conditioning agents to reduce dryness and maintain manageability.

• Sulfate-free, vegan cleansing base that minimizes color stripping.
• Lightweight conditioning ingredients prevent heavy buildup.
• UV and heat protectants help guard against environmental fading.

How do I use it for best results without over-toning?

Apply the shampoo to wet hair, massage evenly, rinse, then repeat and allow the second application to sit 2–3 minutes for extra pigment deposit. For maintenance, use it on alternate washes or every third wash depending on how quickly brass develops.

• Wet hair thoroughly, apply and lather, rinse, then reapply and leave on up to 3 minutes.
• Adjust leave-in time by hair porosity and desired coolness; shorter for light refresh, longer for stronger correction.
• Follow with the matching Dynamic Blonde conditioner to restore moisture and lock in tone.

Is it safe for color-treated, gray, or chemically lightened hair?

Yes—this product is designed specifically for color-treated and naturally light hair, including gray and white. It helps maintain a cleaner, cooler appearance without aggressive ingredients that can compromise treated hair.

• Formulated to complement salon color services and at-home maintenance.
• Gentle on chemically lightened or fragile hair when used as directed.
• Helps extend perceived color life when incorporated into a regular care routine.

Who this is for: Framesi Color Lover Dynamic Blonde Violet Shampoo suits anyone with blonde, highlighted, gray, white, or platinum hair who wants to control yellowing and maintain a cooler, more polished tone between salon visits. It’s a good choice for people seeking a professional, vegan, and sulfate-free option that adds UV and heat protection while keeping hair manageable and free of heavy buildup.

Ingredients

Water (Aqua/Eau), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Cocamidopropylamine Oxide, PPG-2 Hydroxyethyl Coccomide, Hydrolyzed Quinoa, Soy Protein, Superoxide Dismutase, Corallina Officinails Extract, Quaternium-95, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Polyquaternium-11, Hydrolyzed Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyquaternium-10, Fragrance (Parfum), Polysorbate-20, Butyloctanol, Propylene Glycol, Mica, Titanium Dioxide, Violet 2 (CI 60725), Aminomethyl Propanol, Dehydroacetic Acid, Benzyl Alcohol.