F FRAMESI Color Lover Dynamic Blonde Violet Purple Shampoo — 16.9 fl oz, Sulfate-Free Moisturizing Tone Neutralizer

Framesi Color Lover Dynamic Blonde Violet Shampoo is a rich, sulfate-free purple shampoo that neutralizes yellow tones to refresh blonde, highlighted, gray, and white hair between color appointments.

Designed for color-treated and naturally light hair, this intensely pigmented violet shampoo deposits cool tones while cleansing gently. Its lightweight, vegan formula avoids sulfates, parabens, DEA, and sodium chloride, and is formulated to protect color longevity while adding UV and heat defense. Use it as part of a maintenance routine to reduce brassiness and keep tones crisp without heavy buildup.

How does this purple shampoo remove brass without over-drying?

The product uses concentrated violet pigments to cancel unwanted yellow and warm undertones rather than stripping hair. Its moisturizing base cleanses while leaving hair manageable, so you won’t get the dried, straw-like feel that harsher clarifying shampoos can cause.

• Deep violet pigment targets warm/yellow hues for visible neutralizing.
• Sulfate-free surfactants cleanse without aggressive drying.
• Lightweight conditioning agents maintain soft texture and shine.
• Formulated to avoid buildup so hair remains buoyant between uses.

When and how should I use it for best toning results?

Apply to wet hair, work into a lather, rinse, then reapply and leave on for 2–3 minutes if you want stronger toning. Use it every third wash or as needed depending on how quickly brass develops; follow with a matching conditioner for balanced moisture and color performance.

• First wash: cleanse and evaluate brassiness level.
• Second application: leave 2–3 minutes for enhanced toning.
• Frequency: alternate with regular shampoo or use every third wash.
• Pair with Framesi Color Lover Dynamic Blonde Conditioner for optimal results.

Is this safe for color-treated, gray, and white hair?

Yes — the formula is crafted to support professionally colored and naturally light hair by depositing violet pigments that neutralize unwanted warmth. It’s gentle enough for regular maintenance and helps preserve the appearance of salon color without harsh ingredients.

• Suitable for blonde, highlighted, gray, and white hair types.
• Helps extend perceived color life and vibrancy between salon visits.
• Free from sulfates, parabens, DEA, and sodium chloride to reduce stress on treated hair.
• Vegan formulation minimizes potential irritants for a gentler routine.

What extra protective benefits does it offer beyond toning?

Alongside violet pigment, the shampoo includes UV and heat defense elements that help shield hair from environmental and styling stressors. It also incorporates anti-aging-inspired ingredients to support hair strength and resilience over time.

• UV protectants to reduce sun-related fading and discoloration.
• Heat-protection components help during styling with hot tools.
• Lightweight anti-aging actives to promote stronger-looking strands.
• Non-building formula keeps hair from feeling weighed down.

Who is this product for? If you have bleached, highlighted, gray, or naturally white hair and want a simple at-home step to reduce brassiness, improve cool tones, and protect color longevity, this Framesi violet shampoo is built for you. It’s ideal for clients who prefer salon-grade, vegan, and sulfate-free hair care that maintains salon results between appointments. Pair with the Dynamic Blonde conditioner for balanced hydration and the best finishing tone.

Ingredients

Water (Aqua/Eau), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Cocamidopropylamine Oxide, PPG-2 Hydroxyethyl Coccomide, Hydrolyzed Quinoa, Soy Protein, Superoxide Dismutase, Corallina Officinails Extract, Quaternium-95, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Polyquaternium-11, Hydrolyzed Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyquaternium-10, Fragrance (Parfum), Polysorbate-20, Butyloctanol, Propylene Glycol, Mica, Titanium Dioxide, Violet 2 (CI 60725), Aminomethyl Propanol, Dehydroacetic Acid, Benzyl Alcohol.