Fable & Mane HoliRoots Strengthening Hair Oil – 1.8 fl oz, Ashwagandha & Castor Oil Root Serum for Damaged, Frizzy Hair

Fable & Mane HoliRoots Strengthening Serum is a concentrated root treatment oil formulated with ashwagandha, dashmool and castor oil to help reduce breakage and nourish the scalp.

HoliRoots is an award-winning hair oil designed as a targeted root and scalp treatment for damaged, frizzy or brittle hair. Lightweight yet rich in traditional botanical extracts, it combines Ayurvedic herbs with modern haircare practice. In a consumer survey of 25 participants over two weeks, users reported improvements in hair thickness, scalp nourishment and reduced breakage, reflecting the serum’s focus on strengthening at the root rather than masking surface issues.

How does this oil help with fragile or breaking hair?

The formula targets the hair at the root and shaft to help improve resilience during daily styling and brushing. Key botanicals like ashwagandha and dashmool are included for their supportive properties, while castor oil provides a thicker, more emollient base to reduce friction and breakage.

• Concentrated root treatment that can be massaged into the scalp and roots.
• Castor oil helps smooth hair cuticles to minimize snapping during brushing.
• A blend intended to strengthen strands over repeated use, rather than temporarily coating them.

When and how should I apply it for best results?

Use this serum as a pre-wash treatment, overnight mask, or a targeted scalp massage depending on your routine. Apply a few drops at the roots, work gently into the scalp, and leave for 30 minutes or overnight before shampooing for deeper nourishment.

• Pre-wash: 15–30 minutes for a quick treatment.
• Overnight: leave on for extended absorption for intensive conditioning.
• Daily/light use: small doses at the scalp to maintain nourishment without weighing hair down.

What sensory experience should I expect from the oil?

HoliRoots has a fresh, floral aroma inspired by Indian jasmine sambac, intended to evoke the scent of Madurai without overpowering the hair. The oil has a silky texture that spreads easily and absorbs progressively, leaving hair feeling nourished rather than greasy when used as directed.

• Fresh jasmine sambac top notes with a light, transportive floral profile.
• Silky emollient feel from castor oil that smooths hair surface.
• Non-silicone blend formulated to remain color-safe and lightweight when properly dosed.

Is this product clean and suitable for my lifestyle values?

Fable & Mane’s HoliRoots follows a transparent formulation philosophy: silicone-free, color-safe, vegan and cruelty-free. The serum leverages traditional botanicals in a modern base so you can maintain your beauty standards while aligning with ethical preferences.

• Formulated without silicones and marketed as color-safe for treated hair.
• Vegan and cruelty-free sourcing and testing practices.
• Combines traditional herbal extracts with a contemporary, non-greasy finish.

Who is this for? HoliRoots Strengthening Serum is made for people with damaged, frizzy or fragile hair who want a concentrated root and scalp treatment rooted in botanical ingredients. It suits those seeking a clean, cruelty-free product that supports strand resilience and scalp nourishment, whether you color, heat-style or prefer natural routines. For best results, incorporate it regularly as a pre-wash or overnight treatment and adjust the amount to your hair’s thickness and length.

Ingredients

Caprylic/Capric Triglyceride, Carthamus Tinctorius (Safflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Withania Somnifera Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Phyllanthus Emblica Fruit Extract, Sesamum Indicum (Sesame) Seed Oil, Bacopa Monnieri (Brahmi) Leaf Extract, Eclipta Prostrata (Bhringraj) Extract, Beta-Sitosterol, Aegle Marmelos Root Extract, Desmodium Gangeticum Root Extract, Gmelina Arborea Root Extract, Premna Serratifolia Root Extract, Solanum Indicum Root Extract, Solanum Xanthocarpum Root Extract, Stereospermum Suaveolens Root Extract, Oroxylum Indicum Root Extract, Tribulus Terrestris Root Extract, Uraria Picta Root Extract, Parfum (Fragrance), Tocopherol, Phenoxyethanol, Squalene, Glycyrrhiza Glabra (Licorice) Root Extract, Benzyl Salicylate, Benzyl Benzoate.