GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying

GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is a pH-balanced daily cleanser that hydrates, clarifies, and helps protect over-processed and color-treated hair without harsh sulfates.

This salon-inspired formula from GIOVANNI combines botanical extracts, vitamins, and proteins to gently remove buildup while restoring moisture and manageability. Developed to sit between a clarifying and moisturizing shampoo, the 50:50 Balanced Hydrating-Clarifying Shampoo aims to leave hair clean but not stripped — an approach that supports color vibrancy and everyday styling. Packaged in recyclable materials and formulated without parabens, it aligns with eco-conscious routines while delivering salon-quality performance.

How does this shampoo balance hydration and clarification?

The 50:50 name reflects the product’s goal: provide sufficient cleansing power to lift oils and product residue, while leaving behind moisturizing agents so strands don’t feel dry. Gentle surfactants work alongside aloe vera, rosemary, and a blend of vitamins and proteins to maintain hair’s natural pH and softness.

• Dual-action formula cleanses and conditions in one step
• Aloe vera and botanical extracts add slip and moisture
• Proteins and vitamins support strand strength and manageability
• Formulated to keep pH levels balanced for smoother cuticles

Will it protect color-treated or chemically processed hair?

This shampoo is designed to be color-safe and to help protect over-processed hair by minimizing excessive stripping during routine washes. By combining clarifying ingredients with conditioning botanicals, it reduces the need for harsh detergents that accelerate color fade.

• Color-safe surfactants to preserve dye integrity
• Moisture-retaining botanicals reduce dryness that can dull color
• Daily-friendly formula avoids over-cleansing fragile hair

How should I use it within my haircare routine?

Use the GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo as your regular cleansing step, especially when hair needs both removal of buildup and replenishment of moisture. Work a small amount into wet hair, massage into the scalp and lengths, then rinse thoroughly; follow with your preferred conditioner or treatment for added hydration.

• Apply to wet hair, lather, and rinse; repeat if heavily styled
• Pair with a conditioner suited to your hair type for best results
• Safe for daily or frequent washing on normal to dry hair

What makes this product eco-friendly and cruelty-free?

GIOVANNI follows its Rule of Balance by prioritizing high-performance ingredients with a focus on sustainability. The formula is vegan-friendly and Leaping Bunny certified, and the packaging is designed for recyclability to reduce environmental impact.

• Vegan-friendly formulation without animal-derived ingredients
• Leaping Bunny certified — no animal testing
• Recyclable packaging and conscious ingredient sourcing

Who is this for: GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is well-suited for people with normal to dry hair who want a reliable daily cleanser that maintains moisture, protects color, and reduces buildup. It's a practical pick for anyone with over-processed or frequently styled hair seeking a salon-quality, eco-conscious product that cleans thoroughly without leaving strands brittle or dull.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E) *Organically Produced Ingredient