GIOVANNI Hydrating Clarifying Shampoo 50:50 Balanced, 24 fl oz — Gentle Moisturizing Daily Cleanse

GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is a daily-use formula that gently clarifies and replenishes moisture to dry, frizzy, or chemically treated hair without stripping natural oils.

This salon-inspired, eco-conscious shampoo blends clarifying agents with moisturizing botanicals to remove buildup while restoring softness and manageability. Built on GIOVANNI’s Rule of Balance, the 50:50 formula aims to deliver an even-handed clean—powerful enough to clarify product residue and environmental grime, yet gentle enough for everyday use on normal to dry hair.

How does this shampoo balance cleansing and hydration?

The 50:50 Balanced Hydrating-Clarifying Shampoo pairs mild surfactants with conditioning botanicals so hair is cleaned without becoming tight or brittle. It lifts oils and residues while depositing humectants and nutrients to retain moisture.

• Formulated to remove buildup and pollutants while preserving natural oils
• Contains plant-derived botanicals like lavender, rosemary, and thyme for conditioning benefits
• Leaves hair smoother and easier to detangle after washing

Can I use this every day, and is it safe on colored or processed hair?

This shampoo is mild enough for daily use and designed to be safe on color-treated or chemically processed hair when used as directed. Its balanced approach helps prevent over-drying that can fade color or stress processed strands.

• Gentle surfactants suitable for frequent washing routines
• Helps maintain softness and manageability on treated hair
• Recommended as part of a routine with complementary conditioners or treatments for best results

What kind of results should I expect after using GIOVANNI 50:50?

Regular use aims to reduce the appearance of frizz, improve strand softness, and remove dulling buildup so hair reflects more shine. Users typically notice easier styling and a cleaner, fresher feel without a stripped scalp.

• Smoother texture and improved comb-through after towel-dry
• Balanced scalp and reduced residue from styling products
• Enhanced manageability for coarse, frizzy, or dry hair types

Which ingredients provide hydration and what are their roles?

The formula includes a blend of vitamins, proteins, and botanical extracts that support hydration and surface conditioning. These components work together to gently strengthen strands while increasing moisture retention.

• Botanical extracts (lavender, rosemary, thyme) for soothing and lightweight conditioning
• Vitamins and proteins to help fortify hair and improve elasticity
• Mild cleansing agents that remove buildup without aggressive stripping

Who is this for: GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo is suited for anyone with normal to dry hair seeking a middle ground between a clarifying and a moisturizing shampoo. It’s particularly useful for people with frizzy, chemically processed, or color-treated hair who need regular cleansing without sacrificing softness. If you use styling products, live in an urban environment, or want a daily shampoo that refreshes hair while keeping it hydrated, this formula is designed to fit into that routine.

How to use: Apply to wet hair, lather, and rinse. Repeat if desired for deeper clarification. Follow with a conditioner or treatment from the same line to maximize smoothness and manageability. Packaging is salon-sized at 24 fl oz for longer-lasting use.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *Organically Produced Ingredient