GIOVANNI Wicked Texture Pomade 2 oz — Water-Based Styling Wax for Firm, Pieceable Hold & Low Shine

GIOVANNI Wicked Texture The Definition Of Pomade is a water-based styling wax that creates firm, pieceable separation and texture while washing out easily.

Designed for everyday styling, this 2 oz tub from GIOVANNI delivers defined separation, light shine, and dependable hold without heavy residue. The formula blends botanical extracts like lavender, peppermint, and sage to help condition hair while remaining 100% color-safe and vegan-friendly. Because it’s water-based, the product rinses clean and won’t build up over time, making it easy to switch looks from day to night.

How will this pomade shape my look without feeling stiff?

The Wicked Texture pomade offers firm but flexible control, so strands stay separated and textured without turning rock-hard. It’s formulated to add definition and a defined matte-to-low shine finish while allowing movement throughout the day.

• Firm hold for structured styles that remain touchable
• Pieceable texture for ripping through layers and creating separation
• Low-shine finish that still looks natural and styled
• Water-based formula prevents hard, crunchy buildup

Can I use this on color-treated or chemically processed hair?

Yes—this pomade is labeled color-safe and formulated to avoid stripping dyes or delicate treatments. The blend of botanical ingredients aims to nourish rather than dry out treated hair, and the easy-rinse base reduces the risk of long-term residue that can dull color.

• 100% color-safe ingredients that don’t leach dye
• Botanical extracts support hair health while styling
• Rinses clean to protect treated strands and vibrancy
• Suitable for regular use without accelerating color fade

What’s the best way to apply GIOVANNI Wicked Texture Pomade?

Work a small amount between your palms and distribute through damp or dry hair depending on the finish you want—damp for smoother definition, dry for gritty separation. Start with less product and build up as needed to avoid overloading fine hair.

• Warm a pea-sized amount in palms before applying
• For separation, work through dry hair and piece out sections
• For sleeker looks, apply to towel-dried hair and comb into place
• Reapply sparingly to refresh style without weighing hair down

How does this product fit with eco and cruelty-free values?

GIOVANNI follows a long history of natural-forward formulations and sustainable packaging choices. The Wicked Texture pomade is vegan, Leaping Bunny cruelty-free, and crafted with a focus on responsibly chosen ingredients, aligning with conscious beauty preferences.

• Vegan-friendly formula with plant-derived extracts
• Leaping Bunny certified—no animal testing
• Recyclable packaging consistent with eco-conscious design
• Formulated to balance performance and ingredient integrity

Who is this for: GIOVANNI Wicked Texture The Definition Of Pomade is ideal for people who want a firm, reworkable finish that offers defined separation without heavy residue—perfect for short-to-medium haircuts, textured crops, and layered styles. It’s a practical choice for anyone seeking a cruelty-free, color-safe styling wax that rinses clean and supports everyday styling versatility.

Ingredients

INGREDIENTS: Aqua (Purified Water), Ceteareth-25, Glycerin, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, *Glycine Soja (Soybean) Seed Extract, Fragrance,*Tussilago Farfara (Coltsfoot) Flower Extract, Phenyl Trimethicone, *Mentha Piperita (Peppermint) Leaf Extract, Phenoxyethanol, *Urtica Dioica (Nettle) Extract, Chlorphenesin, Ethylhexylglycerin, *Salvia Officinalis (Sage) Leaf Extract, Panthenol, Iodopropynyl Butylcarbamate, *Achillea Millefolium (Yarrow) Extract, *Equisetum Arvense Extract, *Althaea Officinalis (Marshmallow) Root Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, *Eucalyptus Globulus Leaf Extract, Disodium EDTA, Calcium Aluminum Borosilicate, *Rosmarinus Officinalis (Rosemary) Leaf Extract, Silica, Titanium Dioxide, Tin Oxide, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract. *USDA Organically produced ingredient. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. Directions: Flip open lid. Scoop out. Piece through damp or dry hair. Play all day. Add wicked separation. Style hair to the max. Define with shine