Premium beauty quality selected for United States (USA) customers.
Got2B
Got2B Bleach It Hair Bleach Kit Ultra Platinum Blonde 00A — Gel Formula, Developer & Anti-Brass Mask
High-performance beauty made for confident daily results
3 shoppers currently have this item in cart.
Low stock: only 10 left in inventory. Add to cart before it's gone.
Fast dispatch with always-free shipping and secure checkout on every order.
Free shipping
iFree shipping on every order. Fast dispatch, tracked delivery, and secure checkout included.
Easy returns
iSimple return flow and responsive support for eligible items.
Peak-demand shipping delays
iDuring high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.
24/7 customer support
Questions before checkout? Our team is available and ready to help.
Terms quick view
100% money-back guarantee for eligible returns.
Orders include free shipping. Returns and service terms may vary by item eligibility and destination.
Why customers choose Origin Beauty
got2b Bleach It Ultra Platinum Blonde 00A is a complete at-home bleach kit that lifts hair up to 8 levels and includes a developer plus an anti-brass purple mask for an icy platinum finish.
This all-in-one kit is formulated to make dramatic lightening achievable at home while helping preserve hair integrity. The gel bleach and integrated Plex-like technology work together to provide consistent lift with reduced breakage feel, and the included Kick Brass Purple Mask helps neutralize warm tones after processing. The box contains bleach, developer, a toning purple mask, gloves, and directions so you have everything needed to start your platinum transformation.
How does this kit lighten hair without excessive damage?
The Bleach It system pairs a gel-based lightener with a specially formulated developer and a strengthening complex designed to support hair fiber during lift. The texture of the gel gives controlled coverage and reduces dripping, and the integrated protective technology aims to maintain natural hair texture and reduce breakage sensation.
- Gel formula for even, no-mess application
- Developer matched to the bleach for predictable lift
- Strengthening Plex-style complex to support hair structure
- Instructions included to help minimize over-processing
What results can I expect and on which starting colors?
When used as directed, the kit can lift hair up to eight levels, producing an ultra-platinum, icy blonde on the right starting tones. Best results come from natural light blondes to medium brown hair; darker or previously colored hair may require staged sessions for optimal, even lift.
- Up to 8 levels of lift on suitable bases
- Most effective from light blonde to medium brown starting shades
- Previously colored or dark hair may need multiple sessions
- Follow-up toning with the purple mask reduces brassiness
How do I use the included Kick Brass Purple Mask and why does it matter?
The purple mask is formulated to counteract unwanted yellow and orange tones left after bleaching, restoring a cooler, more platinum appearance. Apply it after rinsing out the bleach, leave for the recommended time, then rinse thoroughly for a balanced, icy tone.
- Use after bleaching to neutralize warm undertones
- Apply to damp hair, leave per instructions, then rinse
- Can be used periodically to maintain cool tones
- Helps extend the fresh-platinum look between treatments
What should I know before attempting an at-home platinum bleach?
Read the instructions fully and perform a patch and strand test to determine processing time and tolerance. Consider your hair’s current health, previous color treatments, and porosity; if hair is very dark or heavily damaged, consult a professional for staged lightening or advice.
- Always follow the included safety and timing guidelines
- Do a strand test to predict lift and timing
- Avoid overlapping on previously bleached sections to prevent breakage
- Use conditioning and purple-toning products afterwards to maintain tone and strength
Who is this for? got2b Bleach It Ultra Platinum Blonde 00A is aimed at users who want a bold, icy blonde at home and are comfortable following product instructions and safety precautions. It suits natural and previously colored hair from light blonde to medium brown, and works across textures including straight, wavy, curly, coily, and kinky. If you’re seeking a single-box solution that includes a developer and a toning mask for brass control, this kit gives the tools to achieve a salon-inspired platinum result when used responsibly.
Ingredients
Color cream/Crème colorante : Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Linalool · Citronellol · Benzyl Alcohol · CI 77007 (Ultramarines); Developer lotion/Lotion oxydante : Aqua (Water, Eau) · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth 20 · Sodium Cetearyl Sulfate · Etidronic Acid · Potassium Hydroxide · 2,6-Dicarboxypyridine · Disodium Pyrophosphate · Sodium Sulfate; Booster/Sublimateur : Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil, Huile Minérale) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate; Color After treatment/Traitement après coloration : Aqua (Water, Eau) · PEG-8 · Coconut Alcohol · Cetearyl Alcohol · Cocamidopropyl Betaine · Sodium Laureth Sulfate · Butylene Glycol · Laureth-2 · Carbomer · Phenoxyethanol · Ethanolamine · Methylparaben · Polyquaternium-6 · Parfum (Fragrance) · Ceteareth-20 · Sodium Chloride · Prunus Armeniaca (Apricot) Kernel Oil · Niacinamide · Panthenol · Acid Violet 43 · Linalool · HC Blue No. 12 · Benzyl Salicylate · Limonene · Benzyl Alcohol · Hexyl Cinnamal
FAQ
Q: Can this kit lift dark brown hair to platinum in one use?
A: Not usually; dark brown hair often requires staged sessions. Use caution and consider professional help for even lift.
Q: How often should I use the purple mask to remove brassiness?
A: Use the purple mask after bleaching and as needed every 1–2 weeks to maintain cool tones, depending on hair porosity.
Recently viewed products
Product quick view
Product
Added to cart