Herbatint Platinum Blonde Permanent Hair Dye 10N Natural — Ammonia-Free, Up to 100% Gray Coverage (5.75 fl oz)

Built on more than five decades of hair-color experience, this Herbatint shade blends a gentle, plant-based formula with salon-grade pigment to create a soft, even platinum tone. The product is formulated to be kinder to the scalp and hair fiber — free from ammonia, alcohol, resorcinol, parabens, SLS, gluten and phthalates — and includes eight organic herbal extracts to help tone, condition and enhance shine.

How does Herbatint 10N achieve platinum blonde without harsh ammonia?

The 10N (Natural) series uses a permanent oxidative process that lightens hair up to two shades while depositing a neutral platinum tone. Instead of ammonia, the formulation relies on a gentler alkalizing system combined with carefully balanced dyes so the lift is controlled and less aggressive.

• Ammonia-free permanent oxidative dye for milder lifting
• Compatible with up to two levels of natural lift
• Neutral undertones reduce brassiness for a true platinum effect
• Includes herbal extracts to help maintain fiber integrity

Will this shade cover stubborn gray hair effectively?

Yes — Herbatint 10N is formulated to cover up to 100% of resistant gray strands when used as directed. The color system pairs permanent pigments with conditioning agents to fully saturate and camouflage gray hair for an even finish.

• Designed for high gray coverage, even on resistant areas
• Permanent color molecules bond to the hair shaft for lasting coverage
• Fade-defying pigments keep color consistent between applications
• Salon-influenced formulation yields natural-looking results

How does the formula protect hair health and manage shine?

Herbatint blends eight organic herbal extracts chosen for soothing, conditioning and antioxidant properties. The formula is clinically and dermatologically tested on sensitive skin and excludes common irritants, which helps preserve the hair’s natural moisture and smooth the cuticle for enhanced shine.

• Herbal extracts tone and help maintain fiber vitality
• Free of alcohol and harsh additives that strip moisture
• Resealable bottles reduce waste and let you store unused product
• Includes a larger sample royal cream conditioner for post-color care

What are the eco and ethical qualities of this product?

Herbatint’s packaging has been refreshed to reduce environmental impact and increase product volume. The formula is vegan, cruelty-free, non-GMO and gluten-free, and the packaging uses recycled materials to support a smaller footprint.

• Vegan, cruelty-free, and non-GMO ingredients
• Recycled and reduced packaging with resealable bottles
• Includes more product per package than previous versions
• Free from parabens, phthalates and sulfates

Who is this for: Herbatint 10N Platinum Blonde is suited for people seeking a professional-grade platinum blonde at home who also prioritize gentler chemistry and ethical sourcing. It’s a strong choice for those with resistant gray hair wanting complete coverage, for color-conscious users avoiding harsh additives, and for anyone looking for a long-lasting, natural-looking platinum shade supported by herbal conditioning agents.

Ingredients

Laureth-4, propylene glycol, aqua (water)*, PEG-2 oleamine*, ethanolamine, oleic acid*, aloe barbadensis (aloe vera) leaf extract*, hamamelis virginiana (witch hazel) leaf extract*, betula alba (birch) leaf extract*, echinacea angustifolia (echinacea) root extract*, juglans regia (walnut) shell extract*, rheum palmatum (rhubarb) root extract*, cinchona calisaya (cinchona) bark extract*, PEG-75 meadowfoam oil*, limnanthes alba (meadowfoam) seed oil, tetrasodium EDTA, 2,4-diaminophenoxyethanol HCL, cetrimonium chloride, simethicone, sodium metabisulfite, glycerin