Il Salone Milano Permanent Hair Color Cream 12.11 Silver Platinum — Plex Rebuilder, Bond-Repair & Long-Lasting Shine

Il Salone Milano Plex Rebuilder 12.11 Silver Platinum is a professional permanent hair color cream that delivers bright, long-lasting silver-platinum tones while protecting and rebuilding the hair fiber during and after coloring.

This salon-quality color kit pairs intensive pigment with a three-step Plex Rebuilder system engineered to minimize breakage and improve hair integrity. Formulated in Italy for professional results, the kit includes a pigmented color cream plus post-color care designed to seal cuticles and a maintenance mask to restore bonds weeks after application. The shade 12.11 offers a luminous silver-platinum result ideal for light bases seeking cool, reflective tones.

How does this color protect hair while dyeing?

The Plex Rebuilder technology works inside the hair to strengthen and reconnect internal bonds during the coloring process, reducing breakage as color develops. At the same time the color cream deposits intense pigment, giving even gray coverage without compromising fiber structure.

• Step 1: Color cream repairs and shields hair during tinting.
• Bond-repair actives work inside fiber to limit damage.
• Formulation enriched with linseed and meadowfoam seed oils for softness.
• Designed for salon application with predictable professional results.

Will the silver-platinum shade stay vibrant and resist fading?

Yes — after coloring, a post-color conditioner seals the cuticle to lock pigments in place, helping maintain intensity and shine. The system’s sealed cuticle plus targeted maintaining mask applied later prolong pigment life and improve color retention.

• Cuticle-sealing conditioner to minimize pigment loss.
• Maintaining mask (used about three weeks later) rebuilds bonds and refreshes tone.
• Quinoa and keratin in aftercare preserve color and elasticity.
• Ultra-long-lasting color intended for professional upkeep routines.

How does the three-phase Plex Rebuilder routine work?

The system is organized into three sequential actions that protect and restore hair across the coloring timeline. Each phase has a defined purpose: repair during color, seal immediately after, and deeply reconstruct a few weeks later for reinforced fiber integrity.

• Phase 1 — Color cream: deposits pigment and reinforces internal bonds while coloring.
• Phase 2 — Post-color conditioner: closes cuticles to lock color and smooth the surface.
• Phase 3 — Maintaining mask: applied later to rebuild bonds and deeply nourish hair.
• Combined approach reduces the look and feel of broken, weakened hair over time.

Who is this for: Il Salone Milano Plex Rebuilder 12.11 Silver Platinum is aimed at professionals and experienced at-home colorists who want a cool, high-lift silver-platinum result with hair-strengthening benefits. It’s especially suitable for already lightened or naturally light bases that require a neutral-cool tonality, and for anyone prioritizing color longevity and reduced breakage. The formula avoids parabens, paraffin and ethyl alcohol and includes conditioning botanicals for glossy, touchable hair.

Ingredients

PERMANENT COLOR CREAM 12.11 Silver Platinum: AQUA (WATER), CETEARYL ALCOHOL, CETEARETH-50, PROPYLENE GLYCOL, AMMONIUM LAURYL SULFATE, AMMONIA, OLEYL ALCOHOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, COCAMIDOPROPYL BETAINE, PARFUM (FRAGRANCE), SODIUM SULFITE, ETHANOLAMINE, EDTA, ERYTHORBIC ACID, POLYQUATERNIUM-22, BISABOLOL, LINUM USITATISSIMUM (LINSEED) SEED OIL, BENZOIC ACID, p-PHENYLENEDIAMINE, 2-METHYLRESORCINOL, 2,4-DIAMINOPHENOXYETHANOL HCl, m-AMINOPHENOL, HYDROLYZED KERATIN, CHENOPODIUM QUINOA SEED EXTRACT, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE. DEVELOPER LOTION: AQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM PYROPHOSPHATE, PEG-40 CASTOR OIL, OXYQUINOLINE SULFATE, DIMETHICONE, GLYCERYL STEARATE, POLYSORBATE 60, CELLULOSE GUM, SORBITAN LAURATE, SILICA, BENZOIC ACID. POST COLOR CONDITIONER: AQUA (WATER), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, BEHENTRIMONIUM METHOSULFATE, LACTIC ACID, ISOPROPYL ALCOHOL, PARFUM (FRAGRANCE), PHENOXYETHANOL, AMODIMETHICONE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZYL SALICYLATE, LINALOOL, HYDROLYZED KERATIN, HEXYL CINNAMAL, CHENOPODIUM QUINOA SEED EXTRACT, CETRIMONIUM CHLORIDE, TRIDECETH-10, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. MAINTAINING MASK: AQUA (WATER), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, AMODIMETHICONE, BEHENTRIMONIUM METHOSULFATE, LACTIC ACID, DIMETHICONE, ISOPROPYL ALCOHOL, PARFUM (FRAGRANCE), PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZYL SALICYLATE, CHENOPODIUM QUINOA SEED EXTRACT, LINALOOL, HYDROLYZED KERATIN, HEXYL CINNAMAL, CETRIMONIUM CHLORIDE, TRIDECETH-10, POTASSIUM SORBATE, SODIUM BENZOATE.