iroiro Semi-Permanent Hair Color 20 Purple — Vegan Cream Formula with Coconut Oil (4 oz/8 oz)

iroiro 20 Purple is a 100% vegan, cream-based semi-permanent hair color that delivers rich purple tones while nourishing hair with coconut oil and 95% natural ingredients.

Created in the USA, iroiro combines clean-beauty standards with salon-grade pigment in eco-friendly pouches. This semi-permanent formula avoids harsh chemicals like peroxide, ammonia, PPD, parabens, and synthetic fragrances, making it a gentle option for refreshing or transforming hair color. The yuzu-cranberry scent makes application pleasant, and the cream texture helps condition and minimize mess during use.

How vivid and long-lasting will the purple appear?

The shade delivers bold purple pigment that shows most vibrantly on pre-lightened hair. On lighter bases (Level 9–10) you’ll see true, bright purple; on darker bases the result is subtler or more toner-like. Fade is gradual and replaces harsh stripping with gentle color loss that maintains hair softness.

• Best payoff on Level 9–10 lightened hair for true purple tones
• Lasts multiple washes; duration varies by porosity and aftercare
• Cream formula deposits pigment evenly for consistent coverage
• No peroxide or ammonia, so color refreshes rather than aggressive lift

Will this color damage my hair or improve its condition?

iroiro 20 Purple is formulated to be reparative rather than damaging: the cream base and added coconut oil help hydrate and soften strands during processing. Because it is semi-permanent and free from drying alcohols and peroxide, it avoids the structural lift that causes breakage, making it suitable for repeated use when following good aftercare.

• Coconut oil contributes moisture and shine during coloring
• 95% natural ingredients reduce exposure to harsh synthetic chemicals
• Cream texture minimizes friction and helps protect fragile ends
• Gentle scent and no synthetic fragrances reduce irritation risk

How do I get the best results and which hair types suit it?

For vivid or pastel-effect purples, first lift hair to a pale blonde (Level 10+) as recommended. Apply to clean, towel-dried hair, use a comb to distribute evenly, and follow processing times in the instructions. Patch and strand tests are wise for color preview and allergy awareness.

• Pre-lighten dark hair for brightest, truest purple tones
• Apply on damp, detangled hair for even pigment deposition
• Use sulfate-free shampoos and cool rinses to extend color life
• Available in 4 oz and 8 oz eco-pouches for single or multiple applications

Why choose iroiro and what makes the eco-pouch important?

iroiro emphasizes clean ingredients and sustainable packaging so you get vibrant color with a smaller environmental footprint. The eco-pouches are lightweight, reduce plastic waste, and are designed to let you use nearly all product, cutting down on leftover waste and shipping emissions.

• Pouches reduce plastic and shipping weight versus bottles or jars
• Designed for minimal waste—squeeze to access every drop
• Manufactured in the USA under clean-beauty guidelines
• Free from PEGs, parabens, synthetic preservatives, and other harsh chemicals

Who is this for: iroiro 20 Purple is ideal for anyone seeking a vibrant, cruelty-free purple without the damage of permanent dyes—color-savvy users who pre-lighten for bold shades, people refreshing existing color, and eco-minded shoppers wanting premium pigment in minimal-waste packaging. If you prefer natural, conditioning formulations and avoid petrol-based or peroxide chemistries, this semi-permanent purple is formulated to deliver vivid color while prioritizing hair health and sustainability.

Ingredients

Water, Cocos Nucifera (Coconut) Oil, 1,3-Propanediol, Glyceryl Stearate & Cetearyl Alcohol & Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Behentrimonium Chloride, Hydrolysed Soy Protein, Benzoic Acid & Sorbic Acid & Dehydroacetic Acid & Caprylyl Glycol & Benzyl alcohol, Fragrance, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Basic Violet 3