IT Cosmetics Superhero Mascara — Volumizing & Lengthening, Super Black, Buildable Volume & Conditioning

IT Cosmetics Superhero Mascara delivers buildable volume and visible length in a single coat while conditioning lashes with collagen, biotin, and peptides.

Designed as a multitasking lash treatment and makeup staple, this Superhero Mascara uses Elastic Stretch Technology and a Lash‑Changing Power Brush to lift, separate, and extend lashes without flaking. The richly pigmented Super Black formula is suitable for sensitive eyes and aims to give a fuller-looking lash line that remains flexible and conditioned over time.

How will this mascara change my short or sparse lashes?

The blend of hydrolyzed collagen, biotin, and peptides helps coat and condition each lash so they look thicker and longer while maintaining flexibility. The brush reaches the base of lashes to build volume from root to tip, creating the appearance of denser lash coverage with controlled layering.

• Elastic Stretch Technology for buildable length and volume
• Lash‑Changing Power Brush lifts and separates individual lashes
• Hydrolyzed collagen and peptides help improve lash elasticity
• Biotin supports healthier, more resilient lash fibers

Will it smudge, flake, or irritate sensitive eyes?

This formula is developed for sensitive eyes and designed to resist flaking while providing all‑day wear when applied properly. Because it builds in layers, you can control intensity without adding excess product that often leads to smudging.

• Clinically tested for sensitive eyes
• Buildable, non-clumping application minimizes fallout
• Super Black pigment delivers bold coverage without heavy coats

How do I apply Superhero Mascara for best results?

Start at the lash base, wiggle the brush gently to deposit pigment at the roots, then sweep upward to the tips to stretch and separate each lash. Apply additional coats for more dramatic volume and length, allowing a few seconds between layers to avoid clumping.

• Place brush at root, wiggle inward-outward, then sweep up
• Layer coats gradually for customizable intensity
• Use on bare lashes or after curling for added lift

What makes this formula different from other mascaras?

Beyond cosmetic enhancement, the formula combines conditioning ingredients—collagen, biotin, and peptides—with a flexible polymer system so lashes look fuller without feeling stiff. The brush and formula work together to reach tiny corner and lower lashes while preserving a natural, curled finish.

• Combination of conditioning actives for healthier-looking lashes
• Power Brush designed for reach, separation, and curl retention
• Stretchable finish keeps lashes flexible and comfortable

Who is this for: Superhero Mascara is suited for anyone seeking visible lash length and volume with a conditioning benefit—people with short, fine, or sparse lashes, those with sensitive eyes, or anyone who wants a dramatic yet natural-looking lash finish that builds without flaking. Use it as part of a full IT Cosmetics routine or as a standalone lash booster for everyday wear.

Ingredients

AQUA / WATER / EAU • COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA • CYCLOPENTASILOXANE • ORYZA SATIVA CERA / RICE BRAN WAX • HYDROGENATED OLIVE OIL STEARYL ESTERS • ALCOHOL DENAT. • STEARIC ACID • PALMITIC ACID • TRIETHANOLAMINE • ACACIA SENEGAL GUM • EUPHORBIA CERIFERA CERA / CANDELILLA WAX • PROPYLENE GLYCOL • PHENOXYETHANOL • VP/VA COPOLYMER • AMINOMETHYL PROPANEDIOL • ISOPROPYL ALCOHOL • POLYVINYL ALCOHOL • CHLORPHENESIN • ETHYLHEXYLGLYCERIN • TOCOPHERYL ACETATE • BIOTIN • GLYCERIN • T-BUTYL ALCOHOL • BUTYLENE GLYCOL • HYDROLYZED COLLAGEN • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7