It's a 10 Haircare Miracle Shampoo Plus Keratin 10 oz — Sulfate-Free Strengthening Shampoo for Reduced Breakage & Color-Safe

It's A 10 Miracle Shampoo Plus Keratin is a strengthening, keratin-infused shampoo that cleanses while helping reduce breakage and add moisture to wet hair.

This formula is designed to reinforce hair when it's most fragile—during and immediately after washing—by combining gentle cleansing with keratin proteins and hydrating ingredients. Sulfate-free and sodium chloride–free, the shampoo removes buildup without stripping natural oils, while supporting color retention and thermal protection for everyday styling routines.

How does this shampoo protect hair during washing?

The product relies on keratin peptide technology and moisturizing agents to fortify hair fibers during the wet phase, when strands are weakest. By strengthening the hair structure as you cleanse, it helps decrease the likelihood of breakage and split ends caused by friction and mechanical stress.

• Keratin proteins penetrate and reinforce the hair shaft.
• Sulfate-free surfactants cleanse gently without over-drying.
• Formula helps maintain elasticity to resist snapping under tension.

Will it work with color-treated or heat-styled hair?

Yes—this shampoo is formulated to be color-safe while offering protection against thermal styling. Ingredients that lock in moisture and help shield the cuticle support longer-lasting color and reduced fading through everyday heat use.

• Preserves hair color by using gentle cleansing agents.
• Contains elements that minimize heat-related damage during styling.
• Helps keep the cuticle smoother, improving reflectivity and sheen.

What benefits will I notice after regular use?

With routine use, expect softer, more manageable hair that feels stronger and looks healthier. The combination of keratin and moisturizing components improves texture, reduces frizz by locking out humidity, and helps hair withstand styling stress.

• Improved manageability and smoother texture.
• Reduced frizz and enhanced shine from a sealed cuticle.
• Less breakage during detangling and styling sessions.

How should I use this shampoo for best results?

Apply to wet hair, lather, and rinse thoroughly, repeating if necessary for a deeper clean. Follow with your preferred conditioner or the matching It's A 10 treatment to maximize keratin benefits and seal in moisture.

• Use daily or as needed based on scalp and styling routine.
• Pair with a conditioner to restore hydration after cleansing.
• For damaged hair, use consistently for cumulative strengthening effects.

Who is this for: It's A 10 Miracle Shampoo Plus Keratin is intended for people who want a gentler cleanse that supports stronger, more resilient hair—especially those with color-treated, heat-styled, or frequently-manipulated hair. It suits anyone seeking to reduce breakage, retain moisture, and maintain smoother, more manageable strands without harsh sulfates or sodium chloride.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate,C14-16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance/Parfum, PEG-120 Methyl Glucose Dioleate, Polyquaternium-7, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camelia Sinesis Leaf Extract, Camelia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Cocamidopropyl Hydroxysultaine, Glycerin, Butylene Glycol, Tetrasodium EDTA, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Hydroxyisohexyl, 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone.