It's a 10 Miracle Shampoo Plus Keratin — 33.8 oz sulfate-free fortifying cleanser with UV protection

It's A 10 Miracle Shampoo Plus Keratin is a sulfate- and paraben-free cleansing formula that fortifies wet hair with keratin proteins and moisture to help reduce breakage during washing.

This full-size 33.8 oz bottle combines a gentle cleanser with keratin infusion and hydrating agents designed to protect hair when it is most vulnerable — while wet. The formula is crafted to remove dirt and buildup without stripping natural oils, while delivering proteins and sun protection to support smoother, healthier-looking strands over time.

How does this shampoo protect fragile wet hair?

The shampoo adds keratin proteins and moisturizing ingredients during the wash cycle, which supports hair structure when it’s weakest. It avoids harsh sulfates and parabens that can further dry or weaken damp hair.

• Keratin protein infusion to help reinforce weakened areas
• Sulfate- and paraben-free surfactants for gentler cleansing
• Hydrating agents that help retain moisture in wet hair
• Formulation that minimizes roughening or tangling during washing

Will it help with frizz and humidity control?

The product is formulated to lock out humidity while leaving hair soft, making it easier to manage frizz-prone styles. Ingredients target surface smoothing and moisture balance rather than heavy silicones, so hair feels cleaner and less weighed down.

• Humidity-resistant formula to reduce swelling and frizz
• Lightweight smoothing for better brushing and styling
• Leaves hair more receptive to conditioners and treatments

Does it offer sun protection and color-safe cleansing?

The shampoo includes agents that provide a degree of protection from environmental stressors like sun exposure while gently cleansing colored hair. Because it is sulfate-free, it is a suitable option for many color-treated hair routines, helping preserve hue and shine between salon visits.

• Formulated to shield hair from UV-related dulling
• Sulfate-free cleansing helps maintain color longevity
• Leaves strands smoother for enhanced gloss and vibrancy

How should I use this large 33.8 oz bottle for best results?

Use on wet hair, lathering a small to moderate amount through roots to ends, then rinse thoroughly. Follow with your preferred conditioner or a leave-in treatment from the same line for added protection and manageability.

• Apply to wet hair and massage gently to activate keratin and moisturizers
• Rinse well; repeat only if needed for heavy buildup
• Pair with a conditioner or leave-in for optimal smoothing and protection

Who is this for? It's A 10 Miracle Shampoo Plus Keratin in the 33.8 oz size is ideal for people who want a gentle, protein-enriched daily or regular cleanser that supports weakened or frequently styled hair. It suits color-treated, frizz-prone, or chemically processed hair types looking to reduce breakage during washing, lock out humidity, and maintain shine without sulfates or parabens. The generous bottle size makes it economical for households, multiple users, or for those who prefer stocking a longer-lasting supply.

Ingredients

Water, Aqua, Eau, Sodium C14-16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzensulfonate, Glycol Stearate, PEG-150 Distearate, Polyquaternium-11, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-2 Hydroxyethylcocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simmondsia Chinensis Seed Oil, Helianthus Annus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Capric Triglyceride, PEG-12 Oleate, Fragrance, Parfum, Tetrasodium EDTA, Sodium Chloride, Yellow 6, CI 15985, Red 33, CI 17200, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool.