It's a 10 Silk Express Miracle Silk Shampoo 33.8 oz — Color-Safe, Smoothing & Shine-Boosting

This full-size 33.8 oz bottle delivers a luxurious, rich lather formulated to smooth the hair surface, boost shine and reduce breakage without weighing hair down. Designed by It's A 10 Haircare, the formula focuses on improving elasticity and restoring vibrancy so styled hair looks polished and feels suppler after each wash. It rinses cleanly for a lightweight finish that helps styling go faster and lasts longer.

How does this shampoo make hair feel silkier right away?

The formula uses conditioning agents that lay a fine, smoothing film across each strand so friction is reduced and hair slides easily. You’ll notice softer texture and more reflective shine immediately after rinsing, with improved slip for detangling and styling.

• Rich, creamy lather that disperses evenly through hair
• Surface-smoothing ingredients that reduce roughness and flyaways
• Instant softer feel for easier comb-through and styling

Will it help protect my color-treated hair?

This shampoo is formulated with ingredients that support color longevity by minimizing color washout and surface dulling. While not a colorant, it helps shield hair from the daily mechanical stresses and fading that shorten vibrant tones.

• Gentle cleansing that preserves pigments better than harsh detergents
• Finish that maintains shine, reducing the appearance of faded color
• Suitable for routine use alongside color-safe styling products

Can it reduce breakage and improve elasticity?

The Silk Express formula targets weakened areas along the hair shaft to help improve resilience and reduce snapping during styling. Regular use supports stronger-feeling strands and smoother ends, particularly when combined with leave-ins or conditioners from the same line.

• Ingredients that help fortify and temporarily strengthen fragile hair
• Improved manageability for less tugging and mechanical damage
• Works well with treatments that focus on repair and moisture balance

How should I use this shampoo for best results?

Apply a small, even amount to wet hair, lather gently from roots to ends, then rinse thoroughly and repeat if needed. Follow with a conditioner or leave-in product to lock in softness, and use heat protection when styling to maintain silk-like shine.

• Use lukewarm water to avoid stripping natural oils
• Detangle with fingers while lathering for even coverage
• Pair with It's A 10 conditioners or serums for sustained smoothness

Who this is for: Ideal for anyone seeking an instant silkier finish—people with frizz, texture, or color-treated hair who want a salon-feel at home. It works for fine to medium densities that need slip and shine without heaviness, and for thicker or chemically treated hair that benefits from improved elasticity and less breakage. If you want a straightforward, professional-strength shampoo that smooths, protects color, and enhances manageability, this 33.8 oz bottle provides long-lasting value for regular use.

• Improves elasticity and reduces breakage
• Hydrates while gently cleansing for a soft, smooth feel
• Leaves hair noticeably soft and manageable
• Helps protect color from premature fading