John Frieda Violet Crush Purple Conditioner for Blonde Hair, 8.3 fl oz — Toning & Hydrating

John Frieda Violet Crush Purple Conditioner uses crushed violet pigments to neutralize brassy tones and help deliver cooler, brighter blonde in a single application.

This purple conditioner is formulated to refresh and hydrate all shades of blonde—natural, highlighted, color-treated, and platinum—while helping counter unwanted warmth. The formula pairs crushed violet pigments with provitamin B5 to both tone and restore moisture, and it’s free from SLS/SLES sulfates, peroxide, ammonia, parabens, and phthalates. Designed to work best when used alongside the complementary Violet Crush purple shampoo, it can be used daily until the desired tone is achieved, then alternated with your regular conditioner for maintenance.

How quickly will I see a reduction in brassiness?

Many users notice cooler, less-brassy tones after a single use because the violet pigments deposit neutralizing color onto the hair surface. Results depend on your starting shade, porosity, and how long you leave the conditioner on.

• Visible toning often after the first application for light to medium blondes
• Longer processing may be needed for very porous or heavily brassy hair
• Use daily with the matching purple shampoo until desired tone is reached
• Alternate with regular conditioner to maintain tone without over-depositing

Will this conditioner dry out or damage color-treated hair?

The formula was created to both tone and hydrate: provitamin B5 helps replenish moisture while violet pigments reduce brassiness. It’s color-safe and free from common harsh ingredients that can strip or dull color, making it suitable for treated hair.

• Provitamin B5 supports softness and manageability
• Free of SLS/SLES sulfates, peroxide, ammonia, parabens and phthalates
• Safe for use on natural, highlighted and platinum blonde hair
• Rinse hands immediately after application to avoid staining

How should I use Violet Crush purple conditioner for the best results?

Apply after using a purple or regular shampoo, focusing on mid-lengths to ends where brassiness and dryness are most common. Leave in for a few minutes to let violet pigments deposit, then rinse thoroughly; repeat or increase leave time if you need stronger toning.

• Use with John Frieda Violet Crush purple shampoo for matched toning
• Apply to clean, towel-dried hair concentrating on ends
• Leave on for 1–5 minutes, adjusting by hair porosity and desired tone
• Rinse well and alternate with your regular conditioner for upkeep

Who is this for: John Frieda Violet Crush Purple Conditioner is designed for anyone with blonde hair who wants to neutralize warm, brassy tones while maintaining hydration and color integrity. It works for natural blondes, highlighted or color-treated hair, and those with platinum shades who prefer a cooler finish. If you’re looking for a routine-friendly toner that doubles as a conditioner and avoids common harsh chemicals, this product is tailored to fit into salon-style blonde maintenance at home.

Key features:

• Crushed violet pigments to counteract brassiness
• Provitamin B5 for moisture and manageability
• Color-safe formula free from sulfates, peroxide, ammonia, parabens and phthalates
• Container made with 50% post-consumer recycled material

Ingredients

See packaging for ingredient details