John Frieda Violet Crush Purple Shampoo & Conditioner Bundle, 8.3 fl oz x2 — Tones Brass, Sulfate-Free Conditioner

John Frieda Violet Crush purple shampoo and conditioner bundle neutralizes brassy yellow and orange tones to reveal cooler, brighter blonde hair.

If your blonde is drifting toward warm, brassy hues, this two-piece set targets unwanted yellow and orange undertones with concentrated violet pigments while still cleaning and conditioning. The shampoo gently lifts dirt and product buildup without over-drying, and the conditioner delivers provitamin B5 to soften and restore moisture. Use them together for faster toning results, then alternate with your regular routine to maintain your preferred shade.

How quickly will I see brass reduction?

Many users notice a visible reduction in brass in a single use, especially on lighter blondes. Results depend on starting tone, hair porosity, and application time, so initial use may be more subtle on darker or heavily brassy hair.

• Apply shampoo to wet hair, lather and leave for about one minute.
• Rinse thoroughly before applying conditioner from mid-lengths to ends.
• Repeat daily until you reach the desired tone, then alternate.

Will this damage or dry out my hair?

The formula is designed to tone without stripping essential moisture; the conditioner adds hydration and provitamin B5 to help restore softness. It avoids harsh peroxide or ammonia, and the conditioner is formulated without SLS/SLES sulfates for gentler care.

• Purple shampoo cleanses but keeps natural oils intact.
• Conditioner replenishes moisture and smooths strands.
• Free of peroxide, ammonia, parabens and phthalates for milder daily use.

Is it safe for color-treated and platinum blonde hair?

Yes—this pair is suitable for natural, color-treated and platinum blondes. The violet pigments neutralize warm tones without bleaching, so it can be used as part of regular maintenance for color-treated hair.

• Formulated to tone rather than lift color.
• Works on a range of blonde shades, including highlighted and platinum.
• Recommended to follow instructions and rinse hands after use to avoid staining.

How do I use the set for best maintenance results?

Start with consecutive daily use until the brass is minimized, then move to alternating with your usual shampoo to preserve the achieved tone. Keep application time short to moderate—overuse or extended processing can deposit stronger violet tones.

• Shampoo: apply to wet hair, lather, leave one minute, then rinse.
• Conditioner: smooth through damp hair, leave briefly if needed, then rinse.
• Alternate with regular cleansing products once tone is achieved.

Who is this for: This bundle is made for anyone with blonde hair who wants to neutralize brassy warmth without a salon visit—suitable for natural blondes, highlighted, dyed, and platinum shades. It’s also a fit for shoppers seeking formulas free of peroxide, ammonia, parabens and phthalates, and for those who prefer products packaged with recycled content. If you want quicker toning when brass appears and a hydrated finish that doesn’t feel stripped, this duo is tailored to that goal.

Ingredients

See packaging for ingredient details