John Frieda Violet Crush Purple Shampoo & Conditioner Set, 8.3 oz (Pack of 2) — Neutralizes Brassiness for Bleached and Platinum B

John Frieda Violet Crush Purple Shampoo and Conditioner is a two-piece toning system that deposits violet pigments to neutralize yellow and brassy tones, leaving bleached, highlighted, and platinum blonde hair cooler and brighter after one use.

Bring salon-style toning to your shower with this John Frieda duo formulated for color-treated blondes. The set pairs a pigmented shampoo and a moisturizing conditioner that work together to cleanse hair while laying down crushed violet pigments that counteract warm, unwanted yellow reflections. Designed for routine use, the formulas aim to refresh and maintain cooler blonde shades between salon visits without heavy buildup.

How quickly will I notice a reduction in brassiness?

Visible neutralization of yellow and brassy tones can occur after a single wash, depending on your starting shade and porosity. The shampoo lifts surface impurities while the violet pigments begin toning; the conditioner then replenishes moisture and reinforces the cooler hue.

• Results often evident in one application for mild brassiness
• Stronger or very warm tones may need repeated washes or a professional toner
• Frequency of use depends on hair porosity and color intensity

How should I use the shampoo and conditioner for best results?

Use the purple shampoo to cleanse and deposit toning pigments, then follow with the conditioner to hydrate and maintain the color correction. Massage the shampoo into wet hair, leave briefly for extra toning if needed, rinse thoroughly, and apply conditioner concentrating on mid-lengths to ends.

• Apply shampoo to wet hair and lather; leave 1–3 minutes for light toning
• Rinse completely before applying conditioner to prevent over-toning
• Use conditioner for 1–3 minutes to moisturize and seal cuticle
• Adjust timing based on desired toning intensity and hair sensitivity

Will this set dry out my blonde or color-treated hair?

The formula balances toning pigments with conditioning ingredients to minimize drying while addressing brassiness. The conditioner is specifically formulated to restore moisture and smooth the hair after pigment deposition, reducing the chance of straw-like texture.

• Shampoo cleanses and deposits pigment without stripping vital oils when used as directed
• Conditioner restores hydration and softness to color-treated strands
• For extra care, pair with a weekly deep-conditioning treatment

How often should I use the Violet Crush set on different blonde shades?

Usage frequency varies with the starting color and desired coolness: lighter, platinum shades typically need gentler maintenance, while warmer blondes may require more frequent toning. Tailor the routine—use less often for very pale blondes, and increase frequency for brassy or highlighted hair that shows warm tones quickly.

• Platinum or pale blondes: use sparingly, once a week or every other wash
• Highlighted or neutral blondes: use 1–2 times weekly as needed
• Warm or brassy blondes: can use more frequently until desired tone is achieved

Who is this for: This John Frieda Violet Crush Shampoo and Conditioner set is made for anyone with bleached, highlighted, or naturally light hair who wants to reduce yellow or brassy tones at home. It suits color-treated and salon blonde shades that need regular maintenance, people seeking a combined cleansing and conditioning toning system, and those who prefer quick, at-home color-refresh options without heavy professional treatments. Avoid excessive use on very porous or damaged hair without consulting a stylist—adjust timing and frequency to prevent over-depositing pigment.

Ingredients

Shampoo: Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Blue 1, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone. Conditioner: Water, Glycerin, Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Dipropylene Glycol, Fragrance, Dimethiconol, PEG-14M, Amodimethicone, Disodium EDTA, Sodium Hydroxide, Glycine, Trideceth-12, Benzophenone-4, Malic Acid, Ethylhexyl Methoxycinnamate, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, Benzoic Acid, Ext. Violet 2