John Frieda Violet Crush Purple Shampoo for Blonde Hair, 8.3 oz — Neutralizes Brassy Yellow Tones, Color-Safe Toner

John Frieda Violet Crush Purple Shampoo is a violet-toned cleansing formula that visibly reduces brassy yellow tones to help blonde, highlighted, or bleached hair look cooler and brighter after one use.

If your blonde has picked up unwanted warm, brassy hues, this salon-inspired shampoo uses crushed violet pigments to counteract yellow tones while gently cleansing. The 8.3 ounce bottle is formulated for color-treated and highlighted hair and is intended to refresh color between salon visits. Use it on wet hair, lather, and rinse to deposit violet pigment that neutralizes brassiness for a cooler, more polished blonde appearance.

How quickly will this purple shampoo reduce brassy tones?

Many users notice a visible reduction in yellow or brassy tones after the first wash, though results vary by hair porosity and the degree of brassiness. For stronger toning, leave the product on a few minutes before rinsing, but always follow label directions for timing and frequency.

• Instant pigment deposit for immediate visual toning
• Adjust application time to control intensity
• Use weekly or as needed between color appointments

Will it work on bleached, highlighted, or natural blonde hair?

Yes — the crushed violet pigments target yellow and warm undertones on a variety of blonde bases, from subtle highlights to fully bleached hair. It’s formulated to be safe for color-treated hair when used as directed and pairs best with the matching Violet Crush conditioner for balanced moisture and tone.

• Designed for color-treated, highlighted, and bleached blonde hair
• Works on warmer, yellowed tones to create cooler-looking hair
• Recommended follow-up with Violet Crush Conditioner for optimal results

How should I incorporate this into my hair routine without overdrying?

Because purple shampoos deposit pigment as they cleanse, alternate toning washes with your regular moisturizing shampoo to avoid buildup or dryness. Use a hydrating or color-safe conditioner after rinsing, and reserve purple shampoo sessions for maintenance rather than daily use.

• Alternate with a gentle, hydrating shampoo every 1–3 washes
• Follow with a conditioner to replenish moisture and smooth cuticles
• Spot-test on a small strand if concerned about intensity

Who is this for: John Frieda Violet Crush Purple Shampoo is aimed at people with blonde, highlighted, or bleached hair who want to neutralize unwanted brassiness and refresh cooler tones at home. It’s suitable for anyone seeking an easy at-home toning step to maintain salon color between appointments, provided they follow dosing guidance and pair it with conditioner to keep hair hydrated.

Ingredients

See packaging for ingredient details