Joico Color Balance Blue Shampoo for Lightened Brown Hair — 10.1 fl oz, Neutralizes Orange & Boosts Shine

Joico Color Balance Blue Shampoo is a color-correcting shampoo formulated to neutralize orange and brassy tones in lightened brown hair while boosting shine and protecting color.

This formula blends blue pigments with strengthening actives to instantly counter unwanted warm tones and support hair resilience. It cleanses gently while depositing color-balancing pigment and delivering ongoing repair ingredients via Joico’s Smart Release Technology. The result is smoother, more vibrant-looking brown hair with reduced brass and controlled static for up to several washes.

How does this shampoo remove orange or brassy tones from lightened brown hair?

Blue pigments in the shampoo attach to the hair surface to visually cancel out orange and brassy undertones. The effect appears on contact and builds with successive applications for more even neutralization over time.

• Blue pigments directly counteract warm/orange tones.
• Use once or twice weekly depending on brass level.
• Rinse and repeat for progressive toning without harsh chemicals.

What protective and strengthening ingredients are included?

Joico combines keratin, arginine, and rosehip oil delivered with Smart Release Technology to help repair and strengthen hair fibers. Green tea extract and UV absorbers help defend color and reduce fade from environmental exposure.

• Keratin supports protein rebuilding for stronger strands.
• Arginine helps fortify and reduce breakage during styling.
• Rosehip oil nourishes and adds measurable shine.

How often should I use Color Balance Blue Shampoo for best results?

Frequency depends on your starting brass level and hair porosity. For mild brass, once weekly is often enough; for stronger orange tones or porous hair, use 1–3 times per week until desired balance is reached.

• Start with a patch test and short contact time to gauge pigment impact.
• Adjust frequency to maintain color without over-depositing pigment.
• Follow with a moisturizing conditioner to preserve softness.

Will this shampoo affect my hair color or styling routine?

The product is made to tone and protect rather than strip color; blue pigments deposit temporarily and will wash out gradually. It lathers to cleanse and leaves hair smoother and easier to style, while Smart Release ingredients work in the background to reinforce strands.

• Not a permanent dye—pigment fades with regular cleansing.
• Helps control static and increases manageability.
• Safe to integrate into most color-care routines; avoid daily use unless directed by a stylist.

Who is this for: Joico Color Balance Blue Shampoo is ideal for people with lightened or highlighted brown hair who want to eliminate orange brass without aggressive processing. It’s suited for those seeking a color-preserving cleansing step that also adds shine and strengthens hair. If you have cool-toned brunettes, highlighted brown, or bronde hair looking to maintain a neutral, polished color, this shampoo provides targeted toning with supportive care ingredients and UV protection.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, BLUE PIGMENTS,Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyquaternium-47, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).