Joico Color Balance Purple Conditioner 8.5 fl oz — For Cool Blonde & Gray, Neutralizes Brassiness & Adds Shine

Built for cool blondes and silvery grays, this Purple Conditioner combines violet pigments with restorative actives to tone, detangle, and help preserve salon color between appointments. It layers hydration and defense—using rosehip oil, keratin, and UV absorbers in a time-release system—to maintain shine and manageability without weighing hair down.

How does this conditioner remove unwanted yellow or warm tones?

The formula uses concentrated violet pigments that deposit on the hair surface to counteract yellow and warm undertones immediately. Pigments are balanced to refresh cool shades without producing purple cast when used as directed.

• Violet pigments neutralize brassiness by color-correcting warm hues.
• Visible toning effect starts after one application and builds with regular use.
• Formulated for color-treated blonde and gray hair to preserve intended cool tones.

Will it help hair feel softer and look shinier?

Yes—alongside toning, the conditioner provides slip and moisture to smooth the cuticle and improve shine. Ingredients like rosehip oil and keratin support surface conditioning and strengthen strands, leaving hair easier to comb and style.

• Rosehip oil nourishes and helps reduce frizz for a smoother finish.
• Keratin works to reinforce and repair weakened areas of the hair shaft.
• Detangling agents reduce breakage during wet combing and styling.

How does Joico protect color from fading and environmental damage?

Color Balance Purple Conditioner includes green tea extract and UV absorbers to help shield color molecules from environmental stressors that accelerate fading. SmartRelease Technology delivers antioxidants and conditioning agents over time to maintain protection after rinsing.

• Green tea extract provides antioxidant support to help reduce oxidative fading.
• UV absorbers help guard against sun-related color change and dulling.
• SmartRelease liposomes continuously release active ingredients for ongoing care.

How often should I use this product and what results can I expect?

Use as your regular conditioner on days you shampoo—frequency depends on how quickly brassiness reappears and how often you wash. Many users notice reduced yellow tones after the first use and longer-lasting coolness with consistent application.

• Apply after shampooing, leave in for a minute or two, then rinse for best toning results.
• Regular use helps maintain cool tones for multiple washes between salon visits.
• Safe for color-treated hair; paraben-free formulation supports routine use.

Who is this for: Joico Color Balance Purple Conditioner is designed for people with color-treated cool blonde, platinum, highlighted, or gray hair who want to neutralize yellow tones while adding moisture, strength, and UV protection. It’s ideal for those seeking salon-grade toning and daily conditioning in one step without heavy buildup.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Arginine HCl, Phosphatidylcholine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Amodimethicone, Cetyl Ethylhexanoate, Polyquaternium-37, Guar Hydroxypropyltrimonium Chloride, Dicaprylyl Carbonate, Dimethicone, Aminopropyl Dimethicone, Polyamide-2, Disodium EDTA, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Trideceth-12, Cetrimonium Chloride, Citric Acid, Lauryl Glucoside, Butylene Glycol, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, PEG-4 Laurate, Sodium Benzoate, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Basic Violet 2 (42520).