Joico Color Balance Purple Shampoo for Blonde & Gray, 1.7 fl oz — Neutralizes Brass & Boosts Shine

Joico Color Balance Purple Shampoo is a violet-toning cleanser that neutralizes yellow brass, strengthens color-treated blonde or gray hair, and helps maintain cool tones between salon visits. This professional-grade purple shampoo combines color-correcting pigments with protective botanicals and Joico’s SmartRelease Technology to keep cool blondes and silver tones looking crisp and vibrant. It gently removes impurities while depositing violet pigments to counteract warm, yellowing undertones. The formulation also includes antioxidants and UV absorbers to reduce fading and help hair feel smoother and more manageable after every wash.

How quickly will I notice a reduction in brassy yellow tones?

Violet pigments in the shampoo attach directly to the hair shaft during cleansing, so many users see a visible reduction in unwanted yellow or warm tones immediately after rinsing. Results can vary by starting shade and frequency of use, but regular application maintains cooler tones for longer.

• Instant tone neutralization from violet colorants.
• Visible toning after the first use for many hair colors.
• Effective upkeep for salon-colored and natural light hair.

Will this shampoo damage or dry out color-treated hair?

This formula is designed for color-treated hair, using gentle surfactants and Joico’s SmartRelease Technology to deliver conditioning ingredients while cleansing. Keratin, rosehip oil, and arginine are gradually released to help repair and reinforce the hair fiber, reducing the feeling of dryness that some toning shampoos can cause.

• SmartRelease liposomes release strengthening ingredients over time.
• Keratin helps rebuild protein loss for improved resilience.
• Rosehip oil and gentle cleansers preserve moisture and sheen.

How often should I use this purple shampoo to maintain cool blonde or gray tones?

Frequency depends on your hair’s porosity and how warm it becomes between treatments; many people use it once or twice weekly as a maintenance step. If your hair shows stronger brassy shifts, using it more frequently for short periods can help, then reducing use once desired tone is restored.

• Typical maintenance: 1–2 times per week.
• For stronger toning: use more often for a brief period.
• Follow with conditioner or a Joico Color Balance conditioner for best results.

What protective benefits does the shampoo provide besides toning?

Beyond neutralizing brass, the shampoo contains green tea extract and UV absorbers to help reduce color fading from sun exposure and environmental stress. Antioxidants and strengthening agents support a smoother cuticle, which improves shine and reduces static and flyaways.

• Green tea extract and UV absorbers help fight color fade.
• Antioxidants combat environmental free-radical damage.
• Improved shine and manageability with reduced static.

Who is this for? This shampoo is formulated for anyone with cool-toned blondes, highlighted hair, silver or gray shades, or anyone seeking to remove unwanted yellowing and preserve salon color. It works well for color-treated and naturally light hair that needs toning, protection, and gentle strengthening without overstripping. For best results, pair with Joico Color Balance conditioners and follow recommended use to avoid over-toning or dryness.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

FAQ

Q: Can I use Joico Color Balance Purple Shampoo every day?

A: Daily use is generally unnecessary; 1–2 times weekly is recommended. Increase frequency briefly only if stronger toning is needed.

Q: Will this shampoo remove my permanent hair color?

A: No—this is a color-depositing toning shampoo, not a color remover. It neutralizes yellow tones while helping preserve color vibrancy.